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In this COVID-19 season, many companies have quickly changed their advertising, PR and social media to convey their commitment to their customers, appreciation of healthcare workers, compassion to the situation (e.g., we are all in this together) and/or business continuance. Identify one that you have seen through your social feeds, streaming services, TV, radio, etc. and share why it was memorable and if you think it was the right marketing message and venue (Twitter, Hulu, Tik-Tok, etc.) to reach their customers.

In this COVID-19 season, many companies have quickly changed their advertising, PR and social media to convey their commitment to their customers, appreciation of healthcare workers, compassion to the situation (e.g., we are all in this together) and/or business continuance. Identify one that you have seen through your social feeds, streaming services, TV, radio, etc. and share why it was memorable and if you think it was the right marketing message and venue (Twitter, Hulu, Tik-Tok, etc.) to reach their customers.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In this COVID-19 season, many companies have quickly changed their advertising, PR and social media to convey their commitment to their customers, appreciation of healthcare workers, compassion to the situation (e.g., we are all in this together) and/or business continuance. Identify one that you have seen through your social feeds, streaming services, TV, radio, etc. and share why it was memorable and if you think it was the right marketing message and venue (Twitter, Hulu, Tik-Tok, etc.) to reach their customers.
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