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- What do you think are the characteristics of a good customer service? Customers are vital component of businesses, why do you think customers are important?why is it essential that for the company to incorporate customer relationship in its operation?What types of analysis go into improving the customer experience? Why is improving the customer experience important?
- How does the company use customer data to improve the personalization of its services?Select two service firms. First one is a low-contact service firm and second one is high-contact service firm. Which of these two approaches are more suitable in extending customer satisfaction and why?Do you feel that firms that focus on their customers are more lucrative because of the influence that service has on the retention of customers? Your response has to contain at least three supporting arguments, please.
- What does it mean by keep existing customer is easier than a new one?A company that uses a customer relationship management system and what are the dimensions?How can companies ensure they are providing excellent customer service and what steps can they take to effectively manage customer relationships and resolve any issues that may arise?
- Which of the following refers to the quantitative or qualitative aspects of products or services that customers value most? a. Core competencies b. Internal business processes c. Financial economies d. Value propositionsWhy is determining the lifetime value of a customer an important analysis for a company to make?5-30. If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? Where would you start? How would you know when you were done?