Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/ offensive. Using any one ethical decision making model (three models covered in class during session1, chapter 2, or any other model) analyse and explain the ethical issues involved and why they are wrong /inappropriate /offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg women, children etc.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
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Select any one popular TV advertisement for any product/service that you find ethically
wrong/inappropriate/ offensive. Using any one ethical decision making model (three
models covered in class during session1, chapter 2, or any other model) analyse and
explain the ethical issues involved and why they are wrong /inappropriate /offensive,
from the perspective of any three relevant stakeholders eg consumers, company/brand,
section of society involved or targeted eg women, children etc.

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