What are the possible causes for low CTR for a PPC ad?Select all that applies (selecting wrong answers bear negative weights):O the ad isn't relevant with the keywords people searchedO the ad isn't convincing enough for people to click onO you are bidding too much on the keywords selected for this adO the landing page for this ad has a high bounce ratethe ad is too low on the page and isn't getting enough attentionO the ad has typos and punctuation errorsO the keywords you selected for this ad are just not very popular (not searched for enough)O your CPA is too high for this ad

Digital space is cluttered with numerous brands and products creating noise for their spot in the…

Answered: What are the possible causes for low…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

A study purportedly conducted by James Vicary teaches us what about the power of subliminal perception and its effect on advertising? a. Subliminal advertising can profoundly affect a consumer’s decision- making process. b. Subliminal advertising affects a consumer’s decision-making process but only when it involves comfort foods such as popcorn and soda. c. Subliminal advertising is effective on those who believe in the power of the unconscious. d. Subliminal advertising was never supported, since Vicary ultimately admitted that he never truly conducted such a study.
...................is a desire for a specific object or product Select One a. Need b. Want c. Demand d. Supply Qualitative research is the process in which the researcher observes and records behavior and events in their natural setting. Which is not a method to collect data using qualitative research? Select One a. Direct Observation b. Survey Questionnaire c. Focus Group d.Interviews The study of ...................... includes focusing on relationships between what people think, feel and do and the role of marketing strategies in moulding these processes. Select One a. Psychological Consumer Behaviour b. Corporate Culture c. Macoreconomics d. Organization Behaviour Consumer activities are acts of human body performed in order to consume certain product or service accept? Select One a. Physical b. Mental c. Landscape d. Spiritual Consumer can be grouped into five groups, which one of the following is NOT included Select One a.Consumer as a client b. Consumer as a buyer c. Consumer as…
Discuss the concept of keyword research in online advertising campaigns, such as Google Ads. How can businesses optimize their keyword selection to improve ad performance and ROI?
A department store enlists you to increase its ad rate conversions. You examine its audience segmentation and see that it has never surveyed its customers about their big five personality model dimensions. What do you propose to help the department store increase its ad rate conversions? A) You propose that the department store survey all of its employees to find out what their big five personality traits are. You average their scores to create the ideal consumer persona and encourage the store to target their ads to that persona. B) You propose to implement your personality analytics platform into the company’s ad campaigns. Consumers are drawn to brands with the opposite personality dimensions because opposites attract, and those consumers are more likely to respond to the ads. C) You propose to incorporate a personality survey into the next ad campaign to capitalize on the BuzzFeed phenomenon and because consumers like to answer questions about themselves. D) You propose to…
You are working in the marketing department for a fast-food chain. While monitoring posts about the company on Facebook and Twitter, you notice the following post from one of the firm's former employees. "Got fired today, but I was tired of serving low-quality food with expired expiration dates. Don't eat there or any of the chain's restaurants unless you want to get deathly ill." To make matters worse, a couple of other employees who had recently been fired chimed in and made posts of a similar nature. Working as a team, complete the following steps: 1. Create a response that can be used to convince consumers that your company is committed to food freshness and quality and that these posts were made by employees who had been terminated and a plan for how this response will be communicated.
Many people think that fangirls are crazy teenage girls who cry because of their obsession with a celebrity. They believe that the fangirls have no lives and devote them to these stars that appear on TV screens (http://insert-name-here.weebly.com/reflections/the-psychology-behind-fangirling; https://www.youtube.com/watch?v=nS2QqSQbjOQ). A fangirl is a generic term that can mean anyone from any age (usually teenagers) who is ‘obsessed’ with a band, artist, actor, sportsperson, television series, or even books. Each one of these categories is put into something called a fandom. Fandom stands for ‘fanatic domain’. Fangirls or fanboys talk about their obsession in these domains, usually on social media. Several factors drive people into being fans - social (family, group affiliation), psychological (self-esteem, escape), personal (aesthetic, entertainment, eustress, economic). From a marketer’s perspective, how will the knowledge of these factors influence the marketing strategy of any…
Please answer all of them I will leave a comment and a like. please im begging yoi ! QUESTION 23 ________ research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory. A. Content Analysis B. Academic Research C. Informal Research D. Formal Research QUESTION 24 ________is the extent to which a survey, test or measuring procedure yields the same results on repeated trials. A. Reliability B. Accuracy C. Validity D. Credibility QUESTION 25 The target of communications in Advertising is called a________ A. Market B. Public C. Bull’s-eye D. Audience QUESTION 26 A key INITIAL flaw in the Candyland research was that: A. The firm did not initially speak to members of the primary public B. The firm thought the colors…
Chapter 14 discusses the nature of problem recognition.Imagine you are a marketing manager for Nissan X-Trail4Dogs and designing a marketing strategy to stimulateproblem recognition:a. Would you focus on the actual state or thedesired state? Why?b. Describe a sample advertisement or promotionalcommunication that you might use in a campaignbased on your answer for part a
Please watch video before answering question Link: https://youtu.be/RSkWqI7M3Ts Question: Describe the benefits and concerns of marketing on the Internet. The following video describes what internet marketing is. Some businesses only use internet marketing for their marketing. Take at a look at the video, and share your thoughts.
Write an Explanation/Summary after watching this video: https://www.youtube.com/watch?v=57PmDk73u7I Note: please don’t provide Previous answer. I need different answer. Previous one was good. But i need more clear summary. That's why upload again. Thank you tutor.
1. Which of the following is FALSE? The federal government is the largest producer of marketing facts All businesses share a common problem of needing information The principal task of marketing research is to increase profit Marketing research is only one of the aspects of a marketing strategy 18. Pamela, a makeup influencer on is curious to know what kind of content is most pleasing to her viewers. To do so she asked them to post their ideas in the comments section below her videos. She also looks at evaluating her different videos based on the number of likes. Pamela can be said to be exploring... a discovery-oriented decision problem normal thinking both discovery- and stragey-oriented decision problems a strategy-oriented decision problem serendipitous discoveries 19. Which of the following statements is FALSE? A "problem" confronting a company might also be viewed as an opportunity, and vice versa. Misdefining the problem or opportunity can…
In creating your Paid Search campaign(s), you've potentially developed ads for the same Product or Brand addressing different Target Markets. At the heart of this is an understanding that consumers may use the same product for different purposes. Thus, we should come to understand that the functional value of a product to a customer is BEST understood by understanding the product’s _________. Group of answer choices economic value to the customer.(EVC). emotional value. minimum thresholds. benefits. features.

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS