Joe's search costs are $5 per search. He wants to buy a smart watch for his wife for Christmas, and the lowest price he's found so far is $300. Joe thinks 80 percent of the stores charge $300 for smart watches and 20 percent charge $200. Joe's optimal decision is to   Multiple Choice   continue to search for a lower price since the expected benefit of an additional search is $20, which exceeds his per-unit search costs.   continue to search for a lower price since the expected benefit of an additional search is $80,

Microeconomic Theory
12th Edition
ISBN:9781337517942
Author:NICHOLSON
Publisher:NICHOLSON
Chapter18: Asymmetric Information
Section: Chapter Questions
Problem 18.12P
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Joe's search costs are $5 per search. He wants to buy a smart watch for his wife for Christmas, and the lowest price he's found so far is $300. Joe thinks 80 percent of the stores charge $300 for smart watches and 20 percent charge $200. Joe's optimal decision is to

 

Multiple Choice
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    continue to search for a lower price since the expected benefit of an additional search is $20, which exceeds his per-unit search costs.
  •  
    continue to search for a lower price since the expected benefit of an additional search is $80, which exceeds his per-unit search costs.
  •  
    stop searching and purchase a video player for $300.
  •  
    continue to search for a lower price since the expected benefit of an additional search is $100, which exceeds his per-unit search costs.
  •  
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