KidsVilla is planning to start its own line of kids wear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players. 1. The management has asked you to explain various types of segmentation for Kidsvilla. 2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media.

KidsVilla is planning to start its own line of kids wear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players. 1. The management has asked you to explain various types of segmentation for Kidsvilla. 2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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KidsVilla is planning to start its own line of kidswear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting the 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media.
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