Click on the links to watch the video and explain What was the Southwest Airline marketing strategy in capturing the attention of the audience with regards to their advertisements? Will that strategy work with all types of business? Defend your answers. https://www.youtube.com/watch?v=i1qRX9_tISA https://www.youtube.com/watch?v=7u0LIutAZPA&t=14s

Click on the links to watch the video and explain What was the Southwest Airline marketing strategy in capturing the attention of the audience with regards to their advertisements? Will that strategy work with all types of business? Defend your answers. https://www.youtube.com/watch?v=i1qRX9_tISA https://www.youtube.com/watch?v=7u0LIutAZPA&t=14s

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 1SC

See similar textbooks

Similar questions

Has TV Advertising Lost Its Power? Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact. Take a position: TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.
Select any consumer packaged goods company’s product that has beenaround for at least two decades and find at least five print advertisements from throughout that time frame. From the marketing communication content, how has the product’s target customers and positioning changed over time and why do you believe these changes have occurred? If the product’s target customers or positioning have not changed, what mightexplain the product’s ability to remain the same in itstargeting and positioning
To provide more delivery service to the consumer market, UPS created UPS stores. According to the AIDA model, to create attention for this more convenient and less expensive way to mail packages through UPS, its marketing department should have relied on which element of the promotional mix?public relationssales promotionevent sponsorshippersonal sellingdirect marketing
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.
Look at the menu of Voyage Craft Coffee website Describe this coffee shop's products or services. What do they sell? For what price? What value will customers get from the offering? Explain the advertising objectives. Make at least one of the objectives quantifiable with a timeframe (e.g., increase awareness by 50% in twoyears).
Campaign 1Television commercials are run with the slogan, “Chicken is the healthier and less expensive option to red meat.” The goal is to increase the demand for chicken. No specific brand is mentioned in the commercials.Campaign 2Perdue is a brand of chicken. Perdue runs television commercials that stress the freshness of their chicken. Which campaign is an example of pioneer advertising? Which campaign is an example of competitive advertising? Explain your answers.
Describe a promotion strategy of this service by providing the distribution objective and strategy ( make sure to mention if it will be intensive, exclusive or selective strategy for your service and why you choose this strategy. Information about the services: this is a mobil truck which services is to assist people with disabilities o any situation that limited then to go to the salon an get nials done.
Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.
Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.
Advertisements help in convincing customers to buy a product or service. Advertisers and marketers should be careful in creating ads for the general public. This ad was pulled after figuring in some controversies; LBC's Spelling Bee Commercial (2009) The Department of Education called the attention of LBC (Luzon Brokerage Movement) management for showing a commercial that encouraged wrong spelling among children. In a spelling bee contest, the emcee played by Edu Manzano called the contestants to spell remittance, affordable, and instant. They spelled out "LBC" instead. DepEd said that the commercial was encouraging wrong spelling of words. What is the social responsibility of entrepreneurs or advertisers to customers based on the example given above?
Why might Red Bull create its own sporting events, music festivals, and other promotional opportunities, rather than “slapping their name” on existing events, as the reporter in the video put it?
Think of a specific advertisement that offers product or service and then identify those concrete values, personalities and interest would you expect the people who will buy that product. Discuss.