Using the attached Marketing Strategy Template, for your preliminary Marketing/Business Plan (60–80% completed) for your product or service Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o Company Name, Leadership Team, Mission Statement o SWOT Analysis
Using the attached Marketing Strategy Template, for your preliminary Marketing/Business Plan (60–80% completed) for your product or service Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o Company Name, Leadership Team, Mission Statement o SWOT Analysis
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Using the attached Marketing Strategy Template, for your preliminary Marketing/Business Plan (60–80% completed) for your product or service
Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios
- Executive Summary
- Business Overview
o Company Name, Leadership Team, Mission Statement
o SWOT Analysis
- Business Initiatives
o Overarching initiatives: problem you are solving, marketing initiatives, goals, metrics production and distribution resources
- Target Market(s)
o Industry Name, Market Segments, Buyer Profile(s), Competitive Landscape Analysis
- Market Strategy
- Product, Price, Promotion, Place, People, Process, Physical Location
Marketing Channels
- How and where will you market your product, i.e. website, social media, radio, etc.
- Financial Forecast and Budgets
- Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance
- Action Plan
- The next three steps you will take to put your strategic marketing plan into action
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Marketing Channels
- How and where will you market your product, i.e. website, social media, radio, etc.
- Financial Forecast and Budgets
- Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance
- Action Plan
- The next three steps you will take to put your strategic marketing plan into action
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