As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market. Consider the following questions and compile a report for management of no more than 600 words. In order for your business to market the new range of CDB oils successfully, the bases for segmentation should be carefully considered. These include: o Geographic; o Demographic; o Psychographic; o Behavioural. Discuss any three behavioural segmentation bases you believe to be most relevant to the CBD oil marketing strategy in South Africa. In general, seven positioning methods can be distinguished. Select and discuss two positioning methods you believe would be best suited to the market you have selected for targeting
As part of the process required before launch, you need to consider the segmentation, targeting
and positioning of your potential market. Consider the following questions and compile a report
for management of no more than 600 words.
In order for your business to market the new range of CDB oils successfully, the bases for
segmentation should be carefully considered. These include:
o Geographic;
o Demographic;
o Psychographic;
o Behavioural.
Discuss any three behavioural segmentation bases you believe to be most relevant to the
CBD oil marketing strategy in South Africa.
In general, seven positioning methods can be distinguished. Select and discuss two
positioning methods you believe would be best suited to the market you have selected for
targeting
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