KidsVilla is planning to start its own line of kidswear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting the 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players. 1. The management has asked you to explain various types of segmentation for Kidsvilla.
KidsVilla is planning to start its own line of kidswear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting the 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players.
1. The management has asked you to explain various types of segmentation for Kidsvilla.
2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media.
3.a. Explain the concept of needs, wants, and demands with an example of your choice.
3.b. Explain the marketing orientation with examples. According to you which is the most important orientation.
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