Logistics managers tend to balance total logistics cost factors including transportation costs, inventory costs, order processing costs and material handling costs against customer service factors including convenience, dependability, timely availability, and communication.  Keeping both the cost factors in view, elucidate how logistics can influence an organization’s strategic financial outcome (ANSWER LIMIT 300 TO 500)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 12DRQ
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Logistics managers tend to balance total logistics cost factors including transportation costs, inventory costs, order processing costs and material handling costs against customer service factors including convenience, dependability, timely availability, and communication.  Keeping both the cost factors in view, elucidate how logistics can influence an organization’s strategic financial outcome (ANSWER LIMIT 300 TO 500)

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