MacDonald Products, Inc., of Clarkson, New York, has the option of (a) proceeding immediately with production of a new top-of-the-line stereo TV that has just completed prototype testing or (b) having the value analysis team complete a study. If Ed Lusk, VP for operations, proceeds with the existing prototype (option a), the firm can expect sales to be 100,000 units at $610 each, with a probability of 0.78 and a 0.22 probability of 65,000 at $610. If, however, he uses the value analysis team (option b), the firm expects sales of 80,000 units at $740, with a probability of 0.74 and a 0.26 probability of 65,000 units at $740. Value engineering, at a cost of $115,000, is only used in option b. Which option has the highest expected monetary value (EMV)? The EMV for option a is $and the EMV for option b is $ Therefore, option V has the highest expected monetary value. (Enter your responses as integers.)
MacDonald Products, Inc., of Clarkson, New York, has the option of (a) proceeding immediately with production of a new top-of-the-line stereo TV that has just completed prototype testing or (b) having the value analysis team complete a study. If Ed Lusk, VP for operations, proceeds with the existing prototype (option a), the firm can expect sales to be 100,000 units at $610 each, with a probability of 0.78 and a 0.22 probability of 65,000 at $610. If, however, he uses the value analysis team (option b), the firm expects sales of 80,000 units at $740, with a probability of 0.74 and a 0.26 probability of 65,000 units at $740. Value engineering, at a cost of $115,000, is only used in option b. Which option has the highest expected monetary value (EMV)? The EMV for option a is $and the EMV for option b is $ Therefore, option V has the highest expected monetary value. (Enter your responses as integers.)
Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.2SA
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