Assume you are a marketing consultant charged with the responsibility to ensure company does not suffer from any Adhoc occurrences. Prepare a report to the management on how you are likely to do so.
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Assume you are a marketing consultant charged with the responsibility to ensure company does not suffer from any Adhoc occurrences. Prepare a report to the management on how you are likely to do so.
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- You have been hired as a consultant by a major beverage manufacturer. Ensure that, as part of your overall marketing strategy, you address and describe the measures that can be taken to increase the company's online visibility. Before releasing a website to the public, ensure that it has undergone extensive testing.Managing a company's reputation is one of the primary objectives of a marketing department. Do you agree with the above statement? Provide examples to support your answer.1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.
- You have recently begun working for a prominent beverage producer as a consultant for the company. Your entire marketing strategy has to include a discussion and explanation of what can be done to boost the company's visibility on the internet. This should be included as part of the plan. Make certain that any websites you want to make available to the general public have undergone exhaustive testing.You have taken a consulting position with a big beverage producer. As part of your overarching marketing plan, make sure to address and describe the steps that may be performed to boost the company's online visibility. Before making any websites public, make sure you've given them a full round of testing.For this assignment, please do the following: Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…
- A major beverage manufacturer has hired you on as a consultant. Your overall marketing strategy should include a discussion of and a description of what may be done to increase the company's internet presence. Make sure all webpages have been thoroughly tested before going live.A company wants to research the effectiveness of different types of marketing on consumer perspective. The company leadership is comprised of mostly Christians. In a meeting, they were discussing to what extent they should “let their good works be seen of men” (Matthew 5:16) versus Matthew 6:1 which says “do not practice your righteousness in front of others to be seen of them”. You have been hired to evaluate the company’s efforts, and perhaps direct their future marketing efforts. Specifically, they are wondering whether advertising efforts emphasizing the company’s community service and philanthropic efforts can be under or over saturated in regards to how consumers view the company. To assess this, you have been tasked to research the consumer rating on this issue. Therefore, you have designed a study where you will target one group of consumers with low philanthropic advertising, another group with high philanthropic advertising, and a placebo group which will be shown the same…A company wants to research the effectiveness of different types of marketing on consumer perspective. The company leadership is comprised of mostly Christians. In a meeting, they were discussing to what extent they should “let their good works be seen of men” (Matthew 5:16) versus Matthew 6:1 which says “do not practice your righteousness in front of others to be seen of them”. You have been hired to evaluate the company’s efforts, and perhaps direct their future marketing efforts. Specifically, they are wondering whether advertising efforts emphasizing the company’s community service and philanthropic efforts can be under or over saturated in regards to how consumers view the company. To assess this, you have been tasked to research the consumer rating on this issue. Therefore, you have designed a study where you will target one group of consumers with low philanthropic advertising, another group with high philanthropic advertising, and a placebo group which will be shown the same…
- Once your company has decided on its overall competitive marketing strategy, it is ready to begin planning the details of its _____. a. sales forecast b. marketing mix c. promotion campaign d. tactical plan e. strategic planGive an examples of a recent purchase experience in which you were dissatisfied because a firm’s marketing mix did not meet your expectations. Indicate how the purchase fell short of your expectations- and also explain whether your expectations were formed based on the firm’s promotion or on something else. Will it affect how much you trust that firm or brand in the future?In light of this, please keep in mind That Do you think that advertising tools like Big Data and Predictive Analytics would have been useful a decade or so ago? Where does this come from, if at all?