pplease provide explaination as to why the other options are incorrect. thank you Why do department stores organize some of their categories around national brandsas opposed to the traditional classification scheme?O It is helpful to the vendors as they can make their quotas in department stores.O Merchandise can be purchased and coordinated around a central theme.It is ethical for retailers to support their vendors by selling their national brands.Sales are unpredictable and retailers prefer a sure thing with national brands.National brands are much more profitable for the retailer than the privatebrands.

Departmentalization is ordinarily used to portray different organization regions or examine the…

Answered: pplease provide explaination as to why…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please paraphrase It is important that the supply management student recognize an important point about the sequence in the category management process: Few organizations have fully executed the more complex strategies found in Phases 3 and 4. This is because of a variety of factors including the relative complexity of higher-level strategies, the resources and commitment necessary to execute the strategy, the lack of a supply base optimization effort, and personnel who lack the skills and capabilities necessary for developing advanced sourcing strategies. However, those that successfully execute more sophisticated and comprehensive sourcing strategies should realize greater performance improvement over time.
What are the differences between the use of a traditional distributioncenter and one that relies on cross-docking? Discuss the extent to whichone is more efficient than the other, being sure to detail your reasoning.
Use examples to show in detail, how Under Armour can adopt any 2 different cobranding types to increase it's market presence. Justify why your example represents the each selected cobranding method.
For a small store/operation like beauty supplies, what may be a better option for it between CPC and CPA. Explain. Ad rank has two components- bid amount and quality score. How you can improve the quality score for your ads (given you cannot bid high for the small store/operation)?
Pepsi has been a pioneer in celebrity endorsements. Discuss the benefits and drawbacks of this strategy.
Assume you are involved in a price planning for a manufacturer of backpacks who sells to consumers through various channels of distribution.(a) Describe two market segments that should be charged differently for these items. Explain why different prices would be appropriate.(b) Suggest two types of price-segmentation fences that would make it possible to charge each segment a different price.
Assume that you are a marketing manager for Pantene shampooand conditioner, two of P&G’s star products, and that several ofP&G’s competitors have recently begun to cut prices to retailers andalso to offer more aggressive channel allowances to boost salesand market share. What options do you have as a response to the competitive pricedeclines? What are the risks associated with each of the options? Assuming Pantene is the market leader in its category, what response to the price cuts do you recommend?
What are e-technical commerce's drawbacks?b) Can you describe the various e-commerce app categories that are available on the market?b) How Does a First, Second, and Third Price Dutch Auction Operate?
Answer the following questions briefly. Cite all references in APA format. 1. What is the role of managing information in the tourism industry? 2. How does the application of information systems increase the competitiveness of a tourism business? 3. Why is the global distribution system (GDS) is often used to tap into the corporate travel market? 4. Explain the relationship between e-commerce and digital marketing? 5. Why is trust a pre-condition for a flourishing e-commerce?
The plan should describe the marketing mix elements (product, price, place, promotion).o Product Strategy – you may use the three levels of the product as a basis to explain the product features, attributes, and/or packaging and others.o Pricing strategy -o Place Strategy – distribution channel and physical distribution activitieso Promotion Strategy - Marketing communication tools and mediums Product : iBasket - Guopeng Liang Guopeng Liang
Could you please summarize the below, for powerpoint presentation purposes? thanks. Opportunities: It has a lot of association among commercial brands. That is because it specializes in communication and media also. Therefore, it can look forward to commercially expanding its business. It has a wide network of 90 countries, it can utilize this network and tap potential huge markets across the globe. Growing shopping basis in smaller sectors - As purchasers transfer between unorganized service suppliers to commissioned businesses within the industry. This can permit Bollore to enter the access marketplace with an essential solution. Accelerated economic process because the U.S. market rises faster than any developed nation, Bollore would be able to broaden with the U.S. marketplace. Bollore already has expertise operational within a tricky US marketplace. Accumulated federal rules make it not possible for unorganized businesses within the promoting Services sector to function. This…
(1) If most coupons are never used, why docompanies keep distributing so many? (2) Ifwholesalers and retailers can make money selling amanufacturer’s product, why would the manufacturerneed to offer incentives such as sales contests?

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