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Managing Ashland MultiComm Services PHASE 1 TABLE AMS12.1 Number of Subscribers Who Continue Subscriptions after Trial Period with Four Discount Plans Reviewing the results of its research, the marketing department team concluded that a segment of Ashland households might be CONTINUE interested in a discounted trial subscription to the AMS 3-For-All SUBSCRIPTIONS service. The team decided to test various discounts before deter- AFTER TRIAL DISCOUNT PLANS No Moderate Substantial Restaurant mining the type of discount to offer during the trial period. It PERIOD decided to conduct an experiment using three types of discounts plus a plan that offered no discount during the trial period: Discount Discount Discount Card Total Yes 24 30 38 51 143 No 76 70 62 257 49 1. No discount for the 3-For-All service. Subscribers would pay Total $99.99 per month for the 3-For-All service during the trial period. 100 100 100 100 400 1. Analyze the results of the experiment. Write a report to the team that includes your recommendation for which discount plan to use. Be prepared to discuss the limitations and assumptions of the experiment. 2. Moderate discount for the 3-For-All service. Subscribers would pay $79.99 per month for the 3-For-All service during the trial period. 3 Subetontiol dicoount for tha nuioo Subcorik

Managing Ashland MultiComm Services PHASE 1 TABLE AMS12.1 Number of Subscribers Who Continue Subscriptions after Trial Period with Four Discount Plans Reviewing the results of its research, the marketing department team concluded that a segment of Ashland households might be CONTINUE interested in a discounted trial subscription to the AMS 3-For-All SUBSCRIPTIONS service. The team decided to test various discounts before deter- AFTER TRIAL DISCOUNT PLANS No Moderate Substantial Restaurant mining the type of discount to offer during the trial period. It PERIOD decided to conduct an experiment using three types of discounts plus a plan that offered no discount during the trial period: Discount Discount Discount Card Total Yes 24 30 38 51 143 No 76 70 62 257 49 1. No discount for the 3-For-All service. Subscribers would pay Total $99.99 per month for the 3-For-All service during the trial period. 100 100 100 100 400 1. Analyze the results of the experiment. Write a report to the team that includes your recommendation for which discount plan to use. Be prepared to discuss the limitations and assumptions of the experiment. 2. Moderate discount for the 3-For-All service. Subscribers would pay $79.99 per month for the 3-For-All service during the trial period. 3 Subetontiol dicoount for tha nuioo Subcorik

MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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СНАРТER 12 "CASES Managing Ashland MultiComm Services TABLE AMS12.1 Number of Subscribers Who Continue Subscriptions PHASE 1 after Trial Period with Four Discount Plans Reviewing the results of its research, the marketing department team concluded that a segment of Ashland households might be CONTINUE interested in a discounted trial subscription to the AMS 3-For-All SUBSCRIPTIONS service. The team decided to test various discounts before deter- AFTER TRIAL DISCOUNT PLANS No Moderate Substantial Restaurant mining the type of discount to offer during the trial period. It PERIOD decided to conduct an experiment using three types of discounts plus a plan that offered no discount during the trial period: 1. No discount for the 3-For-All service. Subscribers would pay $9.99 per month for the 3-For-All service during the trial period. Discount Discount Discount Card Total Yes 24 30 38 51 143 No 70 257 76 62 49 Total 100 100 100 100 400 1. Analyze the results of the experiment. Write a report to the team that includes your recommendation for which discount plan to use. Be prepared to discuss the limitations and assumptions of the experiment. 2. Moderate discount for the 3-For-All service. Subscribers would pay $79.99 per month for the 3-For-All service during the trial period. 3. Substantial discount for the 3-For-All service. Subscribers would pay $59.99 per month for the 3-For-All service during the trial period. PHASE 2 The marketing department team discussed the results of the survey presented in Chapter 8, on pages 302–303. The team realized that the evaluation of individual questions was provid- ing only limited information. In order to further understand the market for the 3-For-All service, the data were organized in the following contingency tables: 4. Discount restaurant card. Subscribers would be given a spe- cial card providing a discount of 15% at selected restaurants in Ashland during the trial period. Each participant in the experiment was randomly assigned to a discount plan. A random sample of 100 subscribers to each plan during the trial period was tracked to determine how many would continue to subscribe to the 3-For-All service after the HAS AMS INTERNET SERVICE trial period. Table AMS 12.1 summarizes the results. HAS AMS SMARTPHONE Yes No Total Yes 55 28 83 No 207 128 335 Total 262 156 418
Transcribed Image Text:СНАРТER 12 "CASES Managing Ashland MultiComm Services TABLE AMS12.1 Number of Subscribers Who Continue Subscriptions PHASE 1 after Trial Period with Four Discount Plans Reviewing the results of its research, the marketing department team concluded that a segment of Ashland households might be CONTINUE interested in a discounted trial subscription to the AMS 3-For-All SUBSCRIPTIONS service. The team decided to test various discounts before deter- AFTER TRIAL DISCOUNT PLANS No Moderate Substantial Restaurant mining the type of discount to offer during the trial period. It PERIOD decided to conduct an experiment using three types of discounts plus a plan that offered no discount during the trial period: 1. No discount for the 3-For-All service. Subscribers would pay $9.99 per month for the 3-For-All service during the trial period. Discount Discount Discount Card Total Yes 24 30 38 51 143 No 70 257 76 62 49 Total 100 100 100 100 400 1. Analyze the results of the experiment. Write a report to the team that includes your recommendation for which discount plan to use. Be prepared to discuss the limitations and assumptions of the experiment. 2. Moderate discount for the 3-For-All service. Subscribers would pay $79.99 per month for the 3-For-All service during the trial period. 3. Substantial discount for the 3-For-All service. Subscribers would pay $59.99 per month for the 3-For-All service during the trial period. PHASE 2 The marketing department team discussed the results of the survey presented in Chapter 8, on pages 302–303. The team realized that the evaluation of individual questions was provid- ing only limited information. In order to further understand the market for the 3-For-All service, the data were organized in the following contingency tables: 4. Discount restaurant card. Subscribers would be given a spe- cial card providing a discount of 15% at selected restaurants in Ashland during the trial period. Each participant in the experiment was randomly assigned to a discount plan. A random sample of 100 subscribers to each plan during the trial period was tracked to determine how many would continue to subscribe to the 3-For-All service after the HAS AMS INTERNET SERVICE trial period. Table AMS 12.1 summarizes the results. HAS AMS SMARTPHONE Yes No Total Yes 55 28 83 No 207 128 335 Total 262 156 418
DISCOUNT TRIAL TYPE OF SERVICE Yes No Total Basic or none 8 156 164 Enhanced 32 222 254 Total 40 378 418 WATCHES PREMIUM CONTENT Almost Several Every Times a Almost Week SERVICE Day Never Never Total Basic or none 2 5 30 127 164 Enhanced 14 35 149 56 254 Total 16 40 179 183 418 WATCHES PREMIUM CONTENT Almost Several Every Times a Almost Day DISCOUNT Week Never Never Total Yes 5 6 16 13 40 No 11 34 163 170 378 Total 16 40 179 183 418 METHOD FOR CURRENT SUBSCRIPTION Email/ Toll-Free AMS In-store MyTVLab DISCOUNT Text Number Website Signup Promo Total Yes 5 14 12 4 40 No 65 50 224 32 7 378 Total 70 64 236 36 12 418 METHOD FOR CURRENT SUBSCRIPTION GOLD Email/ Toll-Free AMS In-store MyTVLab Total Promo CARD Text Number Website Signup Yes 4 12 12 4 6. 38 No 66 52 224 32 6 380 Total 70 64 236 36 12 418 2. Analyze the results of the contingency tables. Write a report for the marketing department team, discussing the marketing implications of the results for Ashland MultiComm Services.
Transcribed Image Text:DISCOUNT TRIAL TYPE OF SERVICE Yes No Total Basic or none 8 156 164 Enhanced 32 222 254 Total 40 378 418 WATCHES PREMIUM CONTENT Almost Several Every Times a Almost Week SERVICE Day Never Never Total Basic or none 2 5 30 127 164 Enhanced 14 35 149 56 254 Total 16 40 179 183 418 WATCHES PREMIUM CONTENT Almost Several Every Times a Almost Day DISCOUNT Week Never Never Total Yes 5 6 16 13 40 No 11 34 163 170 378 Total 16 40 179 183 418 METHOD FOR CURRENT SUBSCRIPTION Email/ Toll-Free AMS In-store MyTVLab DISCOUNT Text Number Website Signup Promo Total Yes 5 14 12 4 40 No 65 50 224 32 7 378 Total 70 64 236 36 12 418 METHOD FOR CURRENT SUBSCRIPTION GOLD Email/ Toll-Free AMS In-store MyTVLab Total Promo CARD Text Number Website Signup Yes 4 12 12 4 6. 38 No 66 52 224 32 6 380 Total 70 64 236 36 12 418 2. Analyze the results of the contingency tables. Write a report for the marketing department team, discussing the marketing implications of the results for Ashland MultiComm Services.
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