18. Secondary data for marketing research can also be described as:O a. Data collected from respondentsOb. Data collected from a surveyOc Data previously compiled for some purposes other than the current studyO d. Unrefined data25. Which of the following statements about a customer and consumer is correct?O a. Both can never be same personO b. One purchases a product, while the other consumes itOc Both are the only requirements for a marketing exchange to occurOd. One selects a product, while the other purchases it & A company's marketing mix consists of the following elements:Oa. Product, promotion, place and priceOb Price, product, promotion and peopleOc Promation, price, production and peopleOd. Product, price, pracess and people22 When backed by buying power, consumer wants becomeO a. ProductsOb DemandsOc PurchaseOd. Needs

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Answered: 18. Secondary data for marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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