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1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?

1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s?

2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance?

3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?

Attribute Ratings and Importance 10.00 9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00 Quality Tasty Easy For Kids Variety Authentic Good Snack Good Meal Dietary Trusted A B ID E IF H IMPORTANCE
Transcribed Image Text:Attribute Ratings and Importance 10.00 9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 0.00 Quality Tasty Easy For Kids Variety Authentic Good Snack Good Meal Dietary Trusted A B ID E IF H IMPORTANCE
Total Attribute Scores 400 alillul 350 300 250 200 150 100 50 A В D E F G H
Transcribed Image Text:Total Attribute Scores 400 alillul 350 300 250 200 150 100 50 A В D E F G H
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