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1) Collect print/media/viral advertisements and or promotions, identifying each stage of Hierarchy of Needs. (5 advertisements → one for each stage of the hierarchy of needs) Maslow's

1) Collect print/media/viral advertisements and or promotions, identifying each stage of Hierarchy of Needs. (5 advertisements → one for each stage of the hierarchy of needs) Maslow's

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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morality. creativity, spontaneity, problem solving. lack of prejudice, acceptance of facts Self-actualization self-esteem, confidence. achievement, respect of others. respect by others Esteem friendship, family, sexual intimacy Love/belonging y of body, employment, resources health 1, property securo y, the family. Safety breathing, food, water, sex, sleep, homeostasis, excretion Physiological 1.4 Maslow's Hierarchy of Needs Scrapbook Assignment 1) Collect print/media/viral advertisements and or promotions, identifying each stage Hierarchy of Needs. (5 advertisements –→ one for each stage of the hierarchy of needs) of Maslow's 2) For each of the ads collected, explain in on paragraph (3-4 sentences): • level of the hierarchy • How it meets the identified needs • The consumer and segment to which the advertisement is being directed to • Your opinion 3) Organize your ads and explanations into some form of a virtual scrapbook.
Transcribed Image Text:morality. creativity, spontaneity, problem solving. lack of prejudice, acceptance of facts Self-actualization self-esteem, confidence. achievement, respect of others. respect by others Esteem friendship, family, sexual intimacy Love/belonging y of body, employment, resources health 1, property securo y, the family. Safety breathing, food, water, sex, sleep, homeostasis, excretion Physiological 1.4 Maslow's Hierarchy of Needs Scrapbook Assignment 1) Collect print/media/viral advertisements and or promotions, identifying each stage Hierarchy of Needs. (5 advertisements –→ one for each stage of the hierarchy of needs) of Maslow's 2) For each of the ads collected, explain in on paragraph (3-4 sentences): • level of the hierarchy • How it meets the identified needs • The consumer and segment to which the advertisement is being directed to • Your opinion 3) Organize your ads and explanations into some form of a virtual scrapbook.
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