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- Compare the advantages and disadvantages of Ben& Jerry’s attempting to expand sales revenues byusing (a) a product development strategy or (b) amarket development strategy.Discuss why product extension and refinement are important?What are the characteristics of a successful product differentiation strategy?
- A Noodle for a New Generation When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing. Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and acne. That is,…Write 2 or 3 paragraphs to teach the competency to somewho who has not taken Introduction to Business. 1. Identify the main phases of a product life cycle.What are some common product strategies used in the growth state for a product's life cycle? How can an organization determine when a product has entered the maturity stage of its life cycle? What are some challenges that organizations may face when trying to revive a product in the decline state of its life cycle?