Q: Answer the following questions: 1. Which phase in the evolution of strategic management is present i...
A: P&G is in the Externally Oriented Planning phase in the Strategic management as the company's po...
Q: Explain how to manage with supply chain in a more effective way?
A: In simple terms supply chain is the progress of raw material from the provider to the firm for produ...
Q: How do the following factors influence consumer markets? Give a specific example of each. a. Cultura...
A: Consumer markets are systems that enable people to purchase goods or services. The customer has the ...
Q: Describe the data collection technique using questionnaires and interviews during the research proce...
A: Ans. Introduction Data collection techniques are the techniques used to collect the data or infor...
Q: Promising new product ideas should be identified
A: When Promising new product ideas should be identified and impractical ones eliminated in the idea st...
Q: discuss the sustainable marketing matrix
A: Marketing mix refers to the areas where the business has to focus while carrying out the marketing a...
Q: 3. Discuss the impact of politics on service companies.
A: Keeping a track of the changes in the political system of a nation is considered significant in busi...
Q: Discuss the purpose of STP and use an example of discuss this using a product of service of your cho...
A: STP is Segmentation Targeting and Positioning Segmentation - During segmentation we identify custome...
Q: How does nonstore retailing occur?
A: The sale of goods and services outside of a physical store is referred to as non-store retailing. It...
Q: Pick the correct statement. Prequalification is a lender's estimate of how much you can afford to bo...
A: The Prequalification is way of approval in a loan, or mortgage of how much a person can borrow on th...
Q: Define Fixed Costs?
A: Every marketer has to undertake some expenditure to start and carry on with the production process. ...
Q: What are the Evaluation of Maslow theory
A: Maslow's hierarchy of needs is a psychological motivational theory that consists of a five-tier mode...
Q: Why is mind mapping important
A: A visual representation of ideas and concepts is known as mind mapping. It is a visual thinking tool...
Q: Compare the different types of pricingstrategies.
A: There are five types of pricing strategies are:1. New product pricing2. Differential pricing3. Psych...
Q: Describe the three foundations of pricingstrategy.
A: The pricing strategy is used as a tool that provides the business with valuable information for deci...
Q: Describe the process of establishing research objectives and why they the marketing research process...
A: As we all have been aware of the importance of research and its impact over business, since research...
Q: Describe the traditional communication model?
A: Communication is to transfer and exchange the thoughts and idea with the audience. Marketing communi...
Q: Explain a scenario, how software pricing will be affected based on 3 different factors
A: We can consider a scenario where a newly developed software is being launched in a competitive marke...
Q: Key components and sourcing of the product is online shopping site that focus on school supplies
A: School Supplies - Shows how having your own school supplies can help your child's academics, inventi...
Q: Define SALES OBJECTIVES?
A: Sales objective is is used by companies in order to increase the sales. The details are discussed as...
Q: 1. WHICH OF THE FOLLOWING ARE CONNECTED WITH TECHNOLOGICAL FACTORS? A. AUTOMATION B. TAX POLICY C. I...
A: World Wide Web or Internet Technology transformed interactions to the purpose wherever it became our...
Q: How do brand amplifiers help marketing managers through their marketing communication activities?
A: The brand amplifiers help the marketing managers in various ways nowadays the brand amplifier is use...
Q: Contrast the three primary competitive pricing strategies.
A: In an organization, the decisions related to prices are taken at two levels. One is dealt with by to...
Q: define the other important external and internal factors affecting a firm’s pricing decisions.
A: A company will always price its products in such a way that the profits and demand are the highest. ...
Q: Why is a good marketing plan needed for a company to flourish in the future?
A: Summary Introduction : Marketing Plan is an operational document which gives outlines for advertisin...
Q: Define Psychological pricing?
A: Psychological pricing is the practice of setting prices slightly lower than a whole number so that c...
Q: Choose a minimum of three key topics and describe why they should be viewed as important ethical con...
A: Ethical considerations in business culture as well as personal life are very much important, the app...
Q: Define Prestige pricing?
A: Price can be defined as the monetary value of a product or service. There can be different pricing o...
Q: 3. Describe the concept of a product's reference value. How would you calculate the reference value ...
A: Reference value is used to determine the economic price of an offering which the consumers perceive ...
Q: How important is business analytics to your particular chosen major of study? (Currently taking up B...
A: Within the last generation or so, the term statistics has up to prominence. as a result of the wides...
Q: Please explain what’s in the image,
A: The Covid - 19 pandemic has changed the way the world does business. Internet and remote technology ...
Q: Marketing benefits organizations, customers, and society. Explain how an organization like DuPont be...
A: Marketing is like the communication tool to deliver the need and the value to the customer, which di...
Q: If the main product
A: iPhone 13 pro Max is classic and most secured phone in the world.
Q: Give example to intangibility.
A: By selling the products and services to the customers, the organizations are earning money.The peopl...
Q: Cathy has developed a survey to administer to members of the Society for the Prevention of Cruelty t...
A: The research or survey is conducted for a specific subject matter and administer a certain matter in...
Q: Feasibility Analysis is the process of determining whether a business idea is viable. It is the prel...
A: As my point of View option (d) All of the above is correct because In fast food restaurant company ...
Q: Discuss the impact of politics on service companies.
A: In present day culture, governmental issues can be characterized as that multitude of exercises an...
Q: The main statistic that is used to monitor unemployment in the economy is a) the inflation rate. O b...
A: Unemployment occurs when people are unemployed while looking for work. Unemployment rate is a percen...
Q: what is the key activities, key resources, and key partners for IT service company? (
A: The valuable assets that AN IT company uses to get the ultimate outcome are key resources, core capa...
Q: They are entrepreneurs who starts to manage their own technology business.
A: Technopreneurs are businesspeople who employ technology as a driving force in converting resources i...
Q: Define PRICING DECISIONS?
A: The price that companies charge is the mains tream of revenue into the business. To be successful, p...
Q: Most businesses segment the total consumer market into groups that it believes will purchase its pro...
A: Starbucks Corp. (SBUX) and Dunkin' Brands are the two largest eatery chains in the U.S. that special...
Q: Can you identify a situation when your perception of a brand (or person, place etc - anything you wa...
A: The personal experience a customer has while purchasing and utilising a product has a significant im...
Q: B. What would the model of perfect competition suggest happened to the market for volleyballs in the...
A: In the given scenario, we are provided with brief case study of volleyball market from 1995 to 1996,...
Q: Do messages usually need immediate attention or action?
A: Communication messages are the the important framework for any come marketing campaigns. They are th...
Q: Define LOCATION/DISTRIBUTION STRATEGY?
A: Strategy is the set of choices with a person or a company takes. It also includes the choices which ...
Q: A car dealership hires your agency to attract more leads to its sales floor. You know that buying ca...
A: To attract customers different techniques may be used and it may vary from business to business. Som...
Q: 1. What is a target market? Why is it important to know he target before creating the marketing mix?
A: Target market refers to those customers having similar traits and needs that a businesses wish to se...
Q: 2. Describe the concept of a product's VTC. Why is the monetary estimation of this value important f...
A: VTC stands for value to customer. Value to customer (VTC) assesses the worth of a product or service...
Q: n you modify this product to make it accessible to consumers in underdeveloped countries Dwer income...
A: It is absolutely important for companies to come up with low price variants of products which a more...
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- We've discussed many examples of value-driven or purpose-driven marketing, including Dove, Always, Heineken...even Nike. Choose one, and answer the following: Tell the story of this brand and its purpose-driven marketing campaign. What are the advantages of purpose-driven marketing for a brand and its consumers? Is this a smart way to go to market? Why OR why not?Mini-Case: Taking CleanSoaps to the next level……The bigger and stronger the competition is, the better an entrepreneur’s marketing strategy needs to be. That being the case, Sharon John and Jill Scott may need your help with a marketingstrategy. Sharon and Jill have started a business which breaks into the $150 million laundry detergent market, competing directly with the likes of Procter & Gamble, P&G, an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United Stated formed in 1837 by William Procter and James Gamble. It is a Global manufacturing, distribution and marketing company focusing on providing branded products with superior quality and value. They started their business by making and selling only soaps & candles but then the company provided over 300 brands reaching consumers in about 140 countries. Since 2000 their sales had grown more than 40% & profit had more than doubled. They have acquired manyproducts brands…What are PepsiCo two impact of efforts on the company's bottom line and give examples?
- Do you know the difference between needs and wants? Whencompanies that sell coffee develop their marketing strategy, do theyconcentrate on satisfying their customers’ needs or wants? What about autility company, such as the local power company or a humanitarianagency, such as Doctors without Borders?What business issues did PepsiCo faced in real life applications, situations, and decision processes?Planning is a key component to the P-O-L-C framework. What type of planning do you think different businesses (Non-Profits and For Profits) engaged in?
- How would Adidas use the SOAR framework to analyze Nike and Puma ?ORGANIZING FOR MARKETING AGILITY With rapid and accelerating environmental change, organizations need to be responsive to change – both internally and in how they interact with the environment. • What is the role of marketing in helping organizations anticipate and prepare for “black swan” events?• How can marketing help organizations adapt after macro developments?What are three general environment forces that are important to Apple. And how will those forces influence the firm going forward?
- Explain the business-level strategies of Estee Lauder. Has this company used any ofthe business strategies we discussed (differentiation, cost leadership, first-mover advantage, or Blue Oceans)?If so, give a thorough explanation. How could they use these strategies to better themselves? Does innovation orentrepreneurship play a role or need to play a role to help move them forward? Explain.1. How often does the organization should assess its strengths, weaknesses, opportunities, and threats in order to understand the current business climate? Explain!2. If you were in charge of environmental scanning for your organization, what changes and strategy would you make? Please answer this thank you.Mini-Case: Taking CleanSoaps to the next level…… The bigger and stronger the competition is, the better an entrepreneur’s marketing strategy needs to be. That being the case, Sharon John and Jill Scott may need your help with a marketing strategy. Sharon and Jill have started a business which breaks into the $150 million laundry detergent market, competing directly with the likes of Procter & Gamble, P&G, an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United Stated formed in 1837 by William Procter and James Gamble. It is a Global manufacturing, distribution and marketing company focusing on providing branded products with superior quality and value. They started their business by making and selling only soaps & candles but then the company provided over 300 brands reaching consumers in about 140 countries. Since 2000 their sales had grown more than 40% & profit had more than doubled. They have acquired many products brands…