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- 40 - Which of the following is an example of secondary marketing research data? Observation of shoppers in a grocery store Mail surveys Telephone surveys United States Census dataPlease read the following mini-case on Research Design at LSPMA. Why do political organizations need marketing research conducted by LSPMA? What is the relationship between marketing research conducted by LSPMA and identifying the needs and wants of specific market segments? Why would a business rely on a marketing research firm that is heavily into political polling? View at least one (1) other post and respond to the post in at least 1-2 paragraphs. Choose one or more of the following ways to respond: Share specifically what you relate to regarding your colleague's post on LSPMA's marketing research efforts in the political arena. Offer specific suggestions or insights from your perspective as a marketer with respect to the company's market research and specific market segments. Also, highlight what you have learned about market research from this and your post on this subject.Which one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image research
- Explain the following types of research designs i) Exploratory research design ii) Descriptive research design iii) Correlational research design iv) Causal research design1. a) What is socioeconomic research? Explain 1. b) What is scientific research? Explain the concept of scientific. What is Basic research Applied research Perception research Action research Evaluation researchBelbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include: A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workersinvolved, the place/s and time/s)
- Debate whether there are any ethical issues to this system of mechanical observation in market research? Give reasons for your position.Each of us is biased to some degree. Marketers can bias research findings based on how survey questions are structured and worded. Answer the following two questions: As a marketer, how do you eliminate that bias? Why would eliminating bias be important to your research? Write two biased research questions and then rewrite them so that they are unbiased. Include both the biased and unbiased versions of both questions in your submission.Choose a fictional product of your liking and describe potential primary and secondary sources of market research for that product. How do marketers use this market research to market this product effectively? How does these types of research influence the 4p's of marketing? 1000 words minimum
- There are various market research methods. Select which applies a. Primary Research b. Segmentation Research c. Secondary Research d. Positioning ResearchBelbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusionDetermine whether the source given below has the potential to a bias in a statistical study A certain medical organization tends to oppose the use of meat and dairy products in our? diets, and that organization has received hundreds of thousands of dollars in funding from an animal rights foundation
