Q: Critics say marketing games manipulate customers into givingaway an increasing amount of personal…
A: Gamification is a process to convert any process into a game. It applies the principle of gaming…
Q: What is the difference between interdisciplinary research and multidisciplinary research? What…
A: Some of the most common study methodologies required by funding opportunities are multidisciplinary…
Q: The primary purpose of the OKR methodology (Objectives and Key Results) is to: a) Raise money from…
A: OKR methodology is a used to strategize effectively so as to help the organization in attaining it's…
Q: Fast-food chains are locked in a fierce battle that has them practically giving food away.…
A: A long time business is always created by strong products and services. Providing such high quality…
Q: What is performed in the business analysis step of the new product development process?
A: Product development is based upon the process of converting idea into a final delivering item. The…
Q: Discuss the major public relations tools and the roles played by the Internet and social media.
A: The handling of communication between an organisation and its publics is known as public relations.…
Q: Identify the legal constraints on pricing decisions
A: Pricing determines the amount of money a manufacturer will get in return for services and…
Q: Got your eye on a new 32-inch Samsung television? Well, you better not purchase it in…
A: CamelCamelCamel is a price-tracking tool for consumers. It is an app that helps the consumers to…
Q: Describe several individual factors that influence the level of ethical behavior in an organization
A: Various organisations and businesses have different ethical codes and guidelines. They each have…
Q: Suppose you work for a firm that is getting ready to introduceits brand of headphones to the Chinese…
A: A particular brand of product may introduce it's product in another country. Companies which expand…
Q: Manfluencers is a term that describes a new marketing trend. To what does this refer? Describe two…
A: The concepts of marketing depend largely on the prevailing trends among the customers. Some products…
Q: Explain the marketing process in your own words. The Strategic Marketing Analysis, Marketing…
A: Marketing refers to the process which starts from creating or recognising the demand and addressing…
Q: Cooperatives are associations used by groups such as growers to increase their economic clout…
A: True Cooperatives are associations used by groups such as growers to increase their economic clout…
Q: What is the Delphi technique?
A: Understanding demand is most important task for any marketing person. The entire organisation goal…
Q: What reasons are generally given for imposing trade restrictions?
A: The term "barrier to trade" alludes to several obstacles that prevent goods and/or services from…
Q: Analysis Electrical vehicles external forces in the Battery Electric Vehicle (BEV) industry from…
A: Tesla is an international company owned by Elon Musk. It produces electric vehicles. Tesla produces…
Q: describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place…
A: Product, pricing, promotion, place, packaging, positioning, and people are the seven elements. Since…
Q: What is the objective of a sales promotion? Identify and provide an example of three sales promotion…
A: Despite the fact that consumer loyalty has turned into the main concern for organizations, there are…
Q: What are the steps to constructing a Profit-Volume graph?
A: Ans. Introduction Profit volume chart is a graphical representation which represents the earnings…
Q: Explain the circumstances where it would be preferable to use the partnership as a form of business…
A: The term "business organization" refers to how companies are structured or how that structure aids…
Q: Give an example of an organization’s promotional strategy and how it gets consumers to select it,…
A: Promotional strategy is a type of strategy in which the company aims to create a buzz about their…
Q: product and pricing strategy that Microsoft uses and compare it to that of there biggest competitor
A: Pricing strategy is a kind of strategy which company uses in order to set the price of its product…
Q: A. Discussion of advertising purposes. • brand • institutional • classified • promotional • advocacy…
A: Advertising Purposes Discussion Brand: Brand advertising is a kind of advertising that helps the…
Q: how do business owners promote their product like shampoo, fast food and cellphone
A: Marketing is a vast area including various fields like digital marketing, promotion, branding,…
Q: McDonald’s conducts extensive marketing research for allits new products, including new menu items…
A: International business refers to economic activities that occur across national borders, the most…
Q: Compare and contrast the two dimensions of product quality.
A: The two dimensions of product quality are performance and conformance. Dimensions of product quality…
Q: Fine-tune the base price with pricing tactics.
A: Pricing is most important tool with any marketer. It not only gives the power to increase the profit…
Q: Name and describe the five steps in the social marketing process.
A: Social marketing is a method used to promote activities aimed at changing or maintaining human…
Q: What is Management Discussion and Analysis. how does it helps the investors in their decision making…
A: Management Discussion and Analysis is a section in Annual Report of a company. It provides…
Q: Explain how channel length and channel width can be strategically used by a retailer to position its…
A: Supply chain is the process of using the channels which moves the products from the point of…
Q: are the problems encountered by SMEs when using social media as a tool for boosting their business?…
A: The marketing done through online channels is called as digital marketing. It helps the company to…
Q: What are the different types of store-based and nonstore-based retail locations? Provide a real…
A: Ans. Introduction Retail stores are classified into two categories. These are the stores which…
Q: What factors (other than price) do customers place a value on? How can a retailer use these factors…
A: Attaining and retaining customers is the most important aspect of running a business. A firm should…
Q: Create a market-product grid for Infinix today. Discuss opportunities for potential new markets…
A: Infinix is a smartphone manufacturing company based out of Hong Kong. It started it's operations…
Q: 1. Joe's Tasty Burger has determined that its production facility has a design capacity of 400…
A: Here, the goal is to figure out both the design and the appropriate capacity utilization measures,…
Q: s use pricing strategies to enhance their competiti
A: Challenges of pricing strategies: 1. Starting with a high price and then dropping it may irritate…
Q: Do you think small and micro businesses like sari-sari stores or street vendors use accounting…
A: Accounting data may be used for any purpose with the help of a good accounting system. Although…
Q: List the six characteristics distinguishingservices from goods
A: Marketing is said as promotional activity where business depends on advertising and publicity of…
Q: How does Nederlander achieve the three major criteria foreffective market segmentation
A: Effective marketing is the strategy where business aim for aligning business goals and marketing…
Q: Briefly discuss the types of cybercrime that are directed at different demographics (ex: business…
A: Individuals and businesses are both affected by the hit of cybercrime. Typically, attackers target…
Q: What are the differences between full-service and limitedservice research suppliers?
A: Suppliers- An individual or business that give services or product to another business is called a…
Q: Why is it important for a company to calculate the lifetimevalue of a customer
A: Customer Lifetime Value- The sum of the amount that consumers predicted to spend with a specific…
Q: What are the three categories of supplies?
A: Business goes for marketing activities to bring efficiency in its selling activities. It is done hy…
Q: What are some U.S. organizations that canserve as sources of international secondarymarketing data?
A: Marketing research is the most important activity in any organisation. Without understanding the…
Q: escribe three concrete steps an organization can take to gain consume
A: Significance of consumer trust: 1. Consumer trust enable the organization to retain its customers…
Q: In a small group, create an idea for a new business. Using the steps described in the chapter,…
A: Value-driven marketing refers to the way a company can create a relationship with the target market…
Q: difference between a skimming price strategy and a penetration pricing strategy? Under what…
A: The difference between skimming pricing strategy and the penetration pricing strategy is discussed…
Q: Explain the complexities involved with product warranties. Please be sure to address all forms and…
A: Product warranty is a promise of quality and performance of the product by the organization. Product…
Q: Marketing research firm services. Nielsen is one of theworld’s largest marketing research firms. Go…
A: Marketing research helps marketers to determine the profitability of their marketing strategies.…
Q: Do you agree with countertrade as a legitimate form of conducting business? Why or why not? Describe…
A: Counter Trade-Countertrade is a form of reciprocal international trade in which goods and services…
Step by step
Solved in 3 steps
- (0) Read the below case study and answer the questions that follow What is relationship development and how does it work? Amazon Web Service Companies invest extensive resources and money to get customers' attention, make a sales pitch, and then facilitate a sale. Therefore, they use different strategies for transactional sales versus growing relationships. Many marketing departments split resources to focus on one or the other. Relationship marketing is a tactic to form long-term relationships with prospects and customers. Relationship marketing focuses on overall experience with the brand rather than sales alone. [Accessed: 05 June 2023] A brand experience helps attract new customers and retain them for a long time, earning repeat sales. Businesses must foster customer loyalty and provide products that those customers deem exemplary. In turn, customers stay with the company longer and make unsolicited referrals. Companies that invest in relationship marketing have the…In this task you will evaluate how effectively a Deputy Branch Manager conducts a one- to -one meeting where she gives an employee a spoken verbal warning. Video analysis using scarf modelStaus is about relative importance to others. Does the deputy manage threaten Luciano's status during the meeting? Certainty concerns being able to predict future. Does the geneal manager give Luciano clear and concise information regarding his future in the company. Automony provides a sense of control over events. Does the deputy manager give Luciano a sense of control over the situation? Relatedness is a sense of safety with others. Does the deputy manager create good report with the Lucaino to make him feel part of the team? Fairness is a perception of fair exchnages between people. Does the deputy manager seem to be acting failry with Luciano?KPMG claims that "every outstanding customer relationship has a universal set of qualities – they are the Six Pillars of experience excellence." These pillars are listed below:1.) Integrity: Acting with integrity and engendering trust.2.) Resolution: Turning a poor experience into a great one.3.) Expectations: Managing, meeting and exceeding customer expectations.4.) Empathy: Achieving an understanding of the customer’s circumstances to drive deep rapport.5.) Personalization: Using individualised attention to drive emotional connection.6.) Time and Effort: Minimising customer effort and creating frictionless processes.Comment on the following:+ In your opinion, do you feel the Six Pillars apply primarily to business-to-consumer marketing, business-to-business marketing, or both?+ Can you think of a brand or organization that performs exceptionally well with regard to the Six Pillars of customer experience? Of the six, which pillar is its strongest? In your opinion, does doing well…
- Sally and Sam have recently purchased from the Edgars Red Hanger sale. However, both had encountered different levels of customer service. Sally was assisted by a member of staff and was able to get the style and size that she needed. Sam on the other hand walked around the store for a period of time just looking for someone to help but was unable to get any assistance. Based on these experiences, this has impacted on the way they will make future purchases. 2. It is important to maintain relationships with the extended market. Discuss Prospective employees as a part of the extended market.CASE 1 - Lenovo: Understanding Customers and Building Profitable Relationships Lenovo is a brand that has widely differentiated and has not depended upon a solitary class of items or administrations for its extension. The key for Lenovo has been to furnish the business sector with a wide mixed bag of technology driven products to satisfy their separate aspirations. This development has been focused around a broad research and investigation of approaching needs of its clients and distinguishing a need even before it exists, which makes an unedifying dependability and dependence among clients and customers. It has offered machines, and continually enhanced them at consistent interims, and wandered into working frameworks, and giving changes on them consistently keeping the pace alongside the business sector. Lenovo's marketers spend a great deal of time thinking about customers and their buying behavior. The company highly values the input of its customers and tracks it accordingly. By…CASE 1 - Lenovo: Understanding Customers and Building Profitable Relationships Lenovo is a brand that has widely differentiated and has not depended upon a solitary class of items or administrations for its extension. The key for Lenovo has been to furnish the business sector with a wide mixed bag of technology driven products to satisfy their separate aspirations. This development has been focused around a broad research and investigation of approaching needs of its clients and distinguishing a need even before it exists, which makes an unedifying dependability and dependence among clients and customers. It has offered machines, and continually enhanced them at consistent interims, and wandered into working frameworks, and giving changes on them consistently keeping the pace alongside the business sector. Lenovo's marketers spend a great deal of time thinking about customers and their buying behavior. The company highly values the input of its customers and tracks it accordingly. By…
- A utility company has two divisions: one serving residential customers and one serving business customers. If an incentive conflict arises between the two divisions, how will overall company profits be affected? Group of answer choices Profits will definitely fall. Profits will definitely rise. Profits may fall, but the amount depends on the nature of the conflict. Organizational conflict has no effect on profit.6. How are Customer Analyzes done? 7. What kind of system has been established for Customer Complaint Management? 8. What are the activities carried out to adopt the Customer Oriented Organization Culture? 9. What kind of activities are planned for the future for CRM in the business? Also; Suppose you are the manager of customer relations for the business you are reviewing. Imagine you want to change the business's existing social media strategy. 1) How would you change and advertise the marketing strategies of your business on social media? Which social media tools would you prefer? What kind of social media page would you open and what images would you use? 2) Which products and services would you advertise on social media? 3) How would you determine your customer target audience on social media? 4) How would you measure your effectiveness on social media? 5) Which companies or people would you follow? 6) What marketing strategies would you use to increase your follower count? 7)…Q1. What is feedback? How can verbal feedback affect customer encounters? Answer: Q2. Give some examples of nonverbal feedback and explain how they complement the verbal message and how they can affect customer interactions. Answer: Q3. What are the four spatial distances observed in Western cultures, and for which people or situations is each typically reserved? Answer:
- Respond to the Discussion A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue. Discussion: How do you think personalization, wanting more options, constant customer service contact, customer feedback, and front line service reputation of the business form are different customer expectations?7. What kind of system has been established for Customer Complaint Management? 8. What are the activities carried out to adopt the Customer Oriented Organization Culture? 9. What kind of activities are planned for the future for CRM in the business? Also; Suppose you are the manager of customer relations for the business you are reviewing. Imagine you want to change the business's existing social media strategy. 1) How would you change and advertise the marketing strategies of your business on social media? Which social media tools would you prefer? What kind of social media page would you open and what images would you use? 2) Which products and services would you advertise on social media? 3) How would you determine your customer target audience on social media? 4) How would you measure your effectiveness on social media? 5) Which companies or people would you follow? 6) What marketing strategies would you use to increase your follower count? 7) What CRM strategies would you use to…20-An information system is designed specifically to implement an organizational strategy meant to provide a competitive advantage through which one or more of the following? a. Deliver a product or service that is differentiated b. All of the given options c. Deliver a product or a service at a higher cost d. Help an organization focus on a whole market