1) Despite limited funds, the leaders at Clipz Pet Grooming Supply Company know that they need to market their company. They hire an outside marketing firm to assist with planning. Help the marketing firm with their response.
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- Personal Selling CB a. what is the sales function in a maufacturing and distribution company? b. what is the role of personal selling in a manufacturing and distribution company? c. How often should sales forecast is completed and how well the plan is used in the day to day operations. What forecasting tools are used?Imagine that you are a marketing manager, and you have a mission to map out marketing strategies for a company. As a marketing manager, you will write a consultation report. Analyze a company with respect to their marketing strategy as it relates to SWOT, analysis, 4Ps. What is the company’s history or background? What is the company’s current strategy? Is this an effective strategy? What other strategies could they use?3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management
- (a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that led her to conduct research and seek expert advice? (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions?Plz answer the both questions I will give you upvote 1.John called a cab to have a ride in New York to his new office. The cab driver offered him free Wi-Fi connection and he was flabbergasted. The second time John took the same cab, he was shocked that the Wi-Fi is not available due to a technical problem not from the cab, rather from the internet service provider. This is an example of _________. Exciting Marketing Resourcing Timing 2. Jack, a quality engineer, was hired for the purpose of creating new ideas. He wanted to make sure to use the multiple perspective of quality, so he made sure that the firm’s internal sources should be included. Therefore, he contacted the R&D, finance, consultants, HR, and suppliers to ensure meeting his objective. However, John, the quality manager blamed him for a mistake he committed. What was his mistake?___________. Contacting the consultants and HR Contacting the R&D and finance Contacting the suppliers and consultants Contacting HR and…I would like all questions answered pleease 1. The [3] Phases of the Marketing Plan [Mark all that Applies]. A. planning B. socialization C. evaluation D. implementation E. subsittution 2. The [4 P's] critical to the Coffee Connection Franchise. [Mark all that Applies] A. product B. price C. promotion D. profit E. place 3. The Marketing Plan A, always result in profits for failing businesses B. one time product purchases C. should earn the company's brand, repeat business and future customer relationships D. should be complete after starting the business E. requires the determination of the 4 P's 4. SWOT Analysis examines A. organizational relationships B. competition strengths/weaknesses C. internal strengths/weaknesses D. external strengths/weaknesses E. profit of the business 5. The Evaluation phase of the Marketing Plan A. successfully position the brand, earn customers confidence, trust, and future business B. a means of micromanaging…
- Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanksThere is a growing acceptance in the use of models in mainstream marketingplanning. Although there are obvious limitations to all models used in a practical way,they form a good basis for planning. One of the most used being the Product life cycle(PLC) model.A. Discuss the concept of PLC. B. What are the advantages and disadvantages of using the PLC model?1. Companies that can retain _______________by satisfying them better than the competitors will be more ______________ in the long run: a. More customers, profitable b. Fewer customers, unprofitable c. More customer base, unprofitable d. More customers, stable 2. The marketing environment where firms compete is not: a. Ever changing b. Dynamic c. Fast changing d. Static 3. Marketing objectives can best be described as: a. How the company utilizes it resources b. The amount of profit the company wants to achieve over a given period c. The end results or outcomes that a company is looking to achieve within a given timeframe d. The tactics that the company utilize
- What is the main goal of the executive summary section of a marketing plan? summarize everything in the plan in no more than two pages summarize plus highlight why people should invest in this venture present a strong SWOT analysis as well as 5-year financial projections QUESTION 2 According to HubSpot’s top statistics on customer service, ________ percent of the customer experience or journey depends on how they are being treated. 25 35 50 QUESTION 3 How does process add its value to the 7 Ps of the marketing mix? building trust through efficient procedures communicating benefits to customers conveying value through atmosphericsMake TOWS ANALYSIS of the following. Need asap thank you Strength 1. Variety of products - variety of baked food items 2. Simple business concept 3. Target market is all demographics - catering for all ages Weakness 1. Similar business such as bakeries sell similar items for cheaper prices. 2. Operating only in limited areas 3. Vulnerable to competitive pressure Opportunities 1. Ability to develop additional stores/expansion 2. Bakery industries are growing at a fast speed and demand for quality food is never ending 3. Product expansion Threats 1. Competitors - There is a competition of bread since there are different brands, with good packaging and competitive prices 2. Continuous increase of ingredients’ pricesA SWOT analysis is used to a. Analyse the SBU's b. Determine weakness and strength of the CEO c. Find causes of failure in the business d. Analyse the marketing environment to find attractive market segments It is winter time and Tom is bare back as he shivers because of the cold temperature. He wished he had shirt so he could stop shivering as the shivers make him feel like he is dying. This scenario is an example of a _______. a. Demand b. Wish c. Want d. Need Marie, the marketing supervisor at Chin’s Retail Ltd. has been directed to study the demographic, economic, natural, technological, political, and cultural factors that are larger societal forces affecting the company. Marie has been advised to study the ______________. a. the global environment b. the microenvironment c. the macroenvironment d. the internal environment