Match the heuristic with the scenario it best demonstrates. Consider the experiment. People are on the beach and they want ice cream. Vendor A fills up a 12oz cup with 8oz of ice cream (it's nearly half empty) while vendor B fills up a 5 oz cup with 7 oz ice cream (so the ice cream is over flowing). A. Survey results indicate that people's willingness to pay for the overfilled ice cream was higher than the under-filled. The interpretation was that people had a more positive feeling of satisfaction getting an overfilled cup. v availability heuristc vrepresentativeness heuristic When asked to rank the rates of different causes of death, people are more likely to rate firearm related deaths as higher than other B. causes because they watch and hear about firearms more frequently in the news (even though death by drug overdoses, for example, rank higher). v affect heuristic Tim is tough, hard-working and outdoorsy. Is he more likely to be c a farmer or a teacher? Many people would choose farmer based on the farmer stereo-type. In reality, it is far more likely that Tim is a teacher based purely on probability.

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Chapter4: Utility Maximization And Choice
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Economics
Match the heuristic with the scenario it best demonstrates.
Consider the experiment. People are on the beach and they want
ice cream. Vendor A fills up a 12oz cup with 8oz of ice cream (it's
nearly half empty) while vendor B fills up a 5 oz cup with 7 oz ice
cream (so the ice cream is over flowing).
A.
Survey results indicate that people's willingness to pay for the
overfilled ice cream was higher than the under-filled. The
interpretation was that people had a more positive feeling of
satisfaction getting an overfilled cup.
v availability heuristc
v representativeness heuristic
When asked to rank the rates of different causes of death, people
are more likely to rate firearm related deaths as higher than other
B. causes because they watch and hear about firearms more
frequently in the news (even though death by drug overdoses, for
example, rank higher).
v Jaffect heuristic
Tim is tough, hard-working and outdoorsy. Is he more likely to be
a farmer or a teacher? Many people would choose farmer based
C.
on the farmer stereo-type. In reality, it is far more likely that Tim
is a teacher based purely on probability.
Why is price discounting such an effective tool for sellers?
O Initially sellers do not know what buyers are willing to pay.
O A higher price becomes a point of reference but is quickly forgotten as consumers shop around.
Sellers anchor consumers to a higher price to make any amount lower seem like a good deal.
O Price discounting anchors buyers to the lowest price and consumers are more willing to pay the higher price.
Transcribed Image Text:Economics Match the heuristic with the scenario it best demonstrates. Consider the experiment. People are on the beach and they want ice cream. Vendor A fills up a 12oz cup with 8oz of ice cream (it's nearly half empty) while vendor B fills up a 5 oz cup with 7 oz ice cream (so the ice cream is over flowing). A. Survey results indicate that people's willingness to pay for the overfilled ice cream was higher than the under-filled. The interpretation was that people had a more positive feeling of satisfaction getting an overfilled cup. v availability heuristc v representativeness heuristic When asked to rank the rates of different causes of death, people are more likely to rate firearm related deaths as higher than other B. causes because they watch and hear about firearms more frequently in the news (even though death by drug overdoses, for example, rank higher). v Jaffect heuristic Tim is tough, hard-working and outdoorsy. Is he more likely to be a farmer or a teacher? Many people would choose farmer based C. on the farmer stereo-type. In reality, it is far more likely that Tim is a teacher based purely on probability. Why is price discounting such an effective tool for sellers? O Initially sellers do not know what buyers are willing to pay. O A higher price becomes a point of reference but is quickly forgotten as consumers shop around. Sellers anchor consumers to a higher price to make any amount lower seem like a good deal. O Price discounting anchors buyers to the lowest price and consumers are more willing to pay the higher price.
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