Please answer fast i give you upvote. Michael Porter asserts that the value chain function of marketing is the most importantof all business functions since it directly interfaces with customers in the competitivebattle within the marketplace, and its success or failure versus competition is a keydeterminant in a firm's success.TrueO False

Answer: FalseStrategic management and economics scholar Michael Porter established the concept of a…

Answered: Michael Porter asserts that the value…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 2. Discuss the need to understand competitors as well as customers through competitor analysis.
Pick a company and discuss the following:1. Discuss factors affecting a competitor's likelihood to take competitive actions.2. Describe factors affecting the likelihood a competitor will respond to actions taken by its competitors.3. Explain competitive dynamics in slow-cycle, in fast-cycle, and in standard-cycle markets.
Identity the contextual influence that you believe will pose the greatest challenge to companies' competitiveness and identify the contextual influence that will pose the least challenge to companies' competitiveness.
Developing a marketing plan at the Strategic Business Unit level requires internal and externalanalysis. These two have been described as critical to the success or failure of the plan.While the internal analysis may consist of examining the organization’s own dynamics aswell as the industry, its external analysis consists of macro-environmental factors. Abusiness conducts these analyses before formulating its goals and developing its strategy.However, not all businesses understand these dynamics nor know how to effectivelyconduct their external environmental analysis. As a practitioner with good marketingknowledge, discuss the external marketing environment and its strategic role in marketingstrategy planning decisions illustrating with clear examples from the Ghanaian market.
Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large1.” If you read the definition closely, you see that there are four activities, or components, of marketing: 1. Creating. The process of collaborating with suppliers and customers to create offerings that have value. 2. Communicating. Broadly, describing those offerings, as well as learning from customers. 3. Delivering. Getting those offerings to the consumer in a way that optimizes value. 4. Exchanging. Trading value for those offerings. When a company uses exchanging and communicating as their marketing activities. What are they trying to do? What do you think are their objectives? Who are the activities or messages targeted to?
Competitive strategy aims to establish a profitable and sustainable position against the forces that determine industry competition” (Porter, 1985). Evaluate the five basic competitive strategies pursued by organizations in order to create sustainable competitive advantage
Building competitive advantage entails A) finding effective and efficient ways to strengthen the company's competitive assets. B) delivering superior value to buyers by performing value chain activities in ways that rivals cannot readily match. C) achieving lower costs than rivals and becoming the industry's sales and market share leader. D) building a brand name image that buyers trust. E) getting in the best strategic group and dominating it.
the important roles and responsibilities of the Marketing Department in Levi's how your marketing department works and interacts with other departments in your company, and how it supports the broader organizational context in terms of vision, mission, and purpose How the external environment will affect the ability of Levi's to identify opportunities or challenges.
Change in the status quo of any market component creates some degree of equilibrium, which means that there are likely to be customers somewhere who are being underserved, creating an opportunity for new business opportunities. Select one: True False The Creating Phase is a creative activity where old strategies are used to envision and define businesses of the future. Select one: True False A _____________________ ____________________ is a market, product, technology, or business process that lies beyond a company’s current corporate strategy and business model. a. Strategic Frontier b. Strategic Plan c. Business Model d. Discovery team
The marketing mix is a set of tools, which a firm utilizes to implement its marketing strategy. Applying the concepts to either McDonald’s or Subway Sandwiches, detail your understanding of the marketing mix by describing both the traditional 4 P’s approach and the customer centric 4 C’s approach for one of the above businesses. In your answer, illustrate how they differentiate themselves strategically from their competition
Executive Summary FOR WALMART Company Description Briefly describe the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve. Target Segment Identify and briefly describe your target segment. Competitive Advantage Explain your organization’s competitive advantage.
GIVE THE FOLLOWING: Coffee Shop Marketing Plan 1. Competition- this section identifies key competitors, describes their market positions, and provides an overview of their strategies. 2. Critical Issues 3. Strategies- product, price distribution (place), promotion

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