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- According to the growth-share matrix, a lower-shared business unit in a high-growth market in called… Question 5 options: A) Star B) Cash Cow C) Dog D) Question MarkExplain the important benefits of Strategic Marketing Management. (Make 5 sentences only for every benefit) BENEFITS: a) A more thorough understanding of the market b) Helps in determining the strategic direction c) Has the potential for a large payoff?Critkal Thinking You work as a marketer for a largechain of upscale skin care boutiques that offer allnatural skin and beauty products. The price of youringredients has been rising steadily for over twoyears, cutting into your profits. To continue makingthe products, you must either increase your prices oruse less expensive ingredients. Your research tells youthat the market won't tolerate a price increase, soyou have decided 10 use the less expensive ingredients from new suppliers. What, if anything, do youtell your customers? What are some of the possibleramifications of this decision for your business, yourcustomers, and your suppliers?
- choose one of followings without explain: 1. Which one of the following says that a decision in one corner of business affects directly or indirectly other corners of business because everything is interrelated? a. managment by inclusion b. Ethical CSR c. Strategic CSR d. instrumental approach 2. Last week Philippines was hit by an eruption of a volcano which led to some companies providing the shelters to the affected people. This is related to a. Strategic CSR b. alteruistic CSR c. Strategic and ethical SCR d. None of these optionsQ1: Organizations must be able to measure values to strategize their entire marketposition in their own industry.(i) Describe why LOCAL organizations use several measuresrather than only the standard financial measure.(ii) In your perception model for the above goal, illustrate and showthe interrelationships (iii) Include examples in your responses to the scenarios listedaboveAttributes Importance Alternative brands Weight (e) A B CScreen size 0.2 4 6 2Price 0.5 6 3 7Operating system 0.1 5 5 4Apps available 0.2 4 6 7 1. Calculate the scores for brands B and C. Which brand would this consumer likely choose? 2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.
- Topic : Principle of Marketing Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.Please answer all questions by explaining both right and wrong answers 1. In the BCG Growth Matrix an SBU which has weakened competition and requires no serious cash investments is called A. Dog B. Question Mark C. Cash cow D. Star 2. The most formal definition of marketing is A. Meeting needs profitably B. Identifying and meeting human and social needs C. The 4Ps (Product, Price, Place, Promotion) D. An organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. 3. An advertisement that is paid by several organizations is called A. Combined advertising B Cooperative advertising C. Integrated advertising D. Marked down advertising 4. The buying process starts when the buyer recognizes a A. Product B. An advertisement for the product C. A salesperson from a previous visit D. A problem or needgood day tutor! im here to cure my doubts i hv 1 question. please kindly help solve. Required: selected company: Pfizer Inc. 1. Prepare a PESTLE analysis for Pfizer Inc. (4 points for each component–political, economic, social, technological, legal, environment). Provide at least 6 relevant examples. It is suggested to take into consideration about the current situation happening nationally and globally. (such as Covid19/economic recession/all the downfall & downturns happened due to Covid19) Thats all. tutor, i hope for a clear, precise & easy-to-understand explantions. (non-plagiarized answers) thanks tutor! much appreciated~
- Under Armour Nike Industry Key Success Factors Weight Rating Wtd. Score Rating Wtd. Score Innovative Product Design Product Line Breadth Brand Awareness / Reputation Distribution Capabilities Celebrity Endorsers Geographic Market Coverage TOTAL 1.0 Competitive Strength Assessment Using the Key Success Factors you identified in the Industry Analysis, complete a Competitive Strength Assessment using Under Armour and Nike. Supporting rationale for your ratings (use as much space as needed): Conclusions from your completed Competitive Strength Assessment:Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of:A. Product development.B. Market development.C. Diversification.D. Market penetration.Make BeatBox beverage company's industry analysis as a below instruction. *The Industry analysis provides the context for a more detailed analysis of competition,the company and customers of the company.An industry analysis should enumerate and discuss the most important aspects of a given industry or thesupply side of the supply-demand equation. This section will include Macro Forces including cultural analysis,demographic trends, political/legal, regulatory, and economic forces.Focus on developments and trends within an industry and on any other factors that may make a difference inhow a marketer proceeds with an marketing plan
