Ms. Aisha is a loyal customer of Vaseline Care Product located in Sohart, she like the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinced her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Advertisement b. Direct marketing c. Word of mouth d. Word of words

Ms. Aisha is a loyal customer of Vaseline Care Product located in Sohart, she like the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinced her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Advertisement b. Direct marketing c. Word of mouth d. Word of words

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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8- Ms. Aisha is a loyal customer of Vaseline Care Products located in Sohar, she likes the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinces her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Word of mouth b. Direct marketing c. Advertisement d. Word of words
Many of Target’s competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat to Target? Why or why not? (b) Given your answer in (a), how should Target respond?
SHORT ANSWER Think of a product designed for a student. Which promotional techniques are most likely to motivate students to buy the product? For example, which would be most powerful among advertising channels such as personal selling, social media, publicity, sales promotion, word of mouth, direct mail, etc. In your reply, please explain how the student is the target customer and why they would be motivated to purchase based upon seeing ads in the channel(s) you suggest.
Procter & Gamble’s ads for Head & Shoulders Intensive Solutions system designed to treat the symptoms of dandruff and seborrhea emphasize the brand name and how effectively it heals the scalp. In addition, its ads demonstrates how easy it is to use the system, which looks complicated but isnâ€™t. This is an example of _____ advertising.comparativedifferentiationalpioneeringinstitutionalcompetitive
As a member of the marketing department for a manufacturer of handheld power tools forhome improvement, you have been directed to select a new agency to do the promotion foryour firm. Of two agencies solicited, one recommends an IMC plan, and the other hasdeveloped recommendations for a traditional advertising plan. Write a memo to your bossexplaining each of the following:
On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. Why did Kmart choose to air this video on YouTube?
On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. Is this Kmart ad effective? Explain.
On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. What is the advertising message in the Kmart “Big Gas Savings” ad?
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Many of Target's competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat toTarget? (b) Why or Why not, and howshould Target respond?