divided by the total number of impressions or followers, asOn social media, the customer engagement rate can be calculated as theapplicable to the site being measured.Multiple Choicenumber of purchaseslevel of awareness times 100number of paying customers in the last yeartotal number of customer actionsnumber of different messages used as content In social interactions, a favorable image is affected by the degree of self-disclosure of a person's thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely toone's influence on those reached.Multiple Choicedecreasenot affectunderminemanipulateincrease

The engagement ratio is the total number of customers, who are getting engaged with the website…

Answered: Multiple Choice number of purchases…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Write an Explanation/Summary after watching this video: https://www.youtube.com/watch?v=57PmDk73u7I Note: please don’t provide Previous answer. I need different answer. Previous one was good. But i need more clear summary. That's why upload again. Thank you tutor.
In class, 10-25 Minutes for Teams Assume that youare a marketing consultant employed by a large retailchain thal offers consumers products in a number ofbrick-and-mortar stores and online. The retail organization wishes 10 increase its loyal customer base byengaging customers through interaction opponunitieson social networks. Develop a list of at least 10 specificsocial network activities thal will work together to increase customer engagement
Which element of building virtual communities refers to deciding if there will be a progressive warning system? A) Community purpose B) Community norms C) Hosting location D) Evaluate purpose E) Improve engagement
Analyzing the Amazon website explain the following: Is Amazon Content: Is the content of the selected website relevant for its intended audience? Why, why not? Is there anything they can do to make it more relevant? Social Media Integration: Is the social media component well-integrated with the website you selected? How does it work? Any recommendations? Call-for-Action: Does the website include a call-for-action component (a share, subscribe, donate, enter to win, etc.)? How does it work? How effective do you think it is? Can it be improved?
...................is a desire for a specific object or product Select One a. Need b. Want c. Demand d. Supply Qualitative research is the process in which the researcher observes and records behavior and events in their natural setting. Which is not a method to collect data using qualitative research? Select One a. Direct Observation b. Survey Questionnaire c. Focus Group d.Interviews The study of ...................... includes focusing on relationships between what people think, feel and do and the role of marketing strategies in moulding these processes. Select One a. Psychological Consumer Behaviour b. Corporate Culture c. Macoreconomics d. Organization Behaviour Consumer activities are acts of human body performed in order to consume certain product or service accept? Select One a. Physical b. Mental c. Landscape d. Spiritual Consumer can be grouped into five groups, which one of the following is NOT included Select One a.Consumer as a client b. Consumer as a buyer c. Consumer as…
The artificial intelligence algorithms that suggest or display content on YouTube, Facebook, and other social media sites rely on programmatic rules, making these systems a form of ________. a CRM metrics b sales funnel management c one-to-one marketing d rules-based marketing e marketing automation
A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company’s existing or upcoming products is a. market segmenting. b. customer relationship management. c. consumer buying behavior. d. sales forecasts. e. social media. (Please give complete answer and don't give handwritten solution)
Write an Short Explanation/Summary within two hundred and fifty words after watching this video: https://www.youtube.com/watch?v=57PmDk73u7I Note: please don’t provide Previous answer. I need different answer. . That's why upload again.
You are working in the marketing department for a fast-food chain. While monitoring posts about the company on Facebook and Twitter, you notice the following post from one of the firm's former employees. "Got fired today, but I was tired of serving low-quality food with expired expiration dates. Don't eat there or any of the chain's restaurants unless you want to get deathly ill." To make matters worse, a couple of other employees who had recently been fired chimed in and made posts of a similar nature. Working as a team, complete the following steps: 1. Create a response that can be used to convince consumers that your company is committed to food freshness and quality and that these posts were made by employees who had been terminated and a plan for how this response will be communicated.
Which of the following is true of usage-rate segmentation? a. Heavy users often change their preferences. b. Categories of products do not vary with the product in user-rate segmentation. c. It groups potential customers on the basis of their personality, motives, and lifestyles. d. It may include former users, potential users, first-time users, light or irregular users, medium users, and heavy users.
Read Below: The number of mobile users is growing rapidly as is the number of mobile shoppers. Kraft Foods took notice of that. The company is adapting its adver- tising and sales to this trend. Mobile customers are looking for brands and interacting with Kraft brands. Kraft Foods wanted to make it easy for customers to interact with the company whenever and wherever they want. To achieve this interaction goal, Kraft Foods created a “Food Assistant,” also known as Kraft Food Assistant.The Kraft Food AssistantKraft’s Food Assistant is an app for smartphones that allows customers to access more than 700 recipes. Thus, the consumer can browse easily for ideas. Customers enter a virtual store and open the “recipe of the day.” The app tells the user all the ingredients needed for that recipe or for any desired recipe. The Food Assistant also posts all the relevant coupons available for the ingredients on users’ smartphone. Users need only to take the smartphone to a supermarket, scan the…
Which of the following is NOT an advantage of social media? Select one: Free to use Increase brand loyalty Unrealistic customer expectations Marketplace insights

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Multiple Choice number of purchases level of awareness times 100 number of paying customers in the last year total number of customer actions number of different messages used as content