Myra Textiles is planning to set up a direct distribution network to sell its fabrics. What advice would you give them and why? What decisions do companies face in managing their channels? How should channels be designed?
Myra Textiles is planning to set up a direct distribution network to sell its fabrics. What advice would you give them and why? What decisions do companies face in managing their channels? How should channels be designed?
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 1DYMP
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Myra Textiles is planning to set up a direct distribution network to sell its fabrics. What advice would you give them and why? What decisions do companies face in managing their channels? How should channels be designed?
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