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Think of a recent purchase that you made, and describe how social environmental factors, including reference group, family, and culture, influenced your buying decision. How are retailers using social media to impact your buying
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- Do you find that you are more likely to make a purchase when shopping online or in person? Why do you think that is, and how does technology impact ones decision whether or not to buy?How do buying personas help marketers appeal to larger audiences? Provide an example.Conduct an online purchase for a text that will assist you in obtaining credible information about e-marketing. Please answer question 3 As soon as possible.
- Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Written and Oral Communication; Reflective Thinking)The internet consumer just like an off-line consumer goes through a buying decision process in purchasing goods and services online. Discuss the stages of the online consumer purchase decision process and how the digital marketer can influence each stage of the processUpon reading Chapter 2 on Digital Consumer, and one other research source, in a minimum of one paragraph discuss, who are digital consumers. List and describe 6 ways digital consumers tend to differ from traditional consumers. Based on your knowledge and understanding of this topic, discuss the components of a target market segment and identify the reasons they are so fundamental as consumers move through the decision journey. Please be mindful to include relevant Digital Marketing Analytics concepts in addressing your claims.
- In which stage(s) of the consumer buying decision process would IHG’s digital marketing and social media activities likely have a significant influence? Explain your answer.Cultural is the factor that effect consumer buying behavior, According to your understanding of consumer behavior what other factors play important role influencing consumer behaviorChoose any one social media platform or site and research the demographics of the users of that platform. what are the gender, age range, and income level of the typical user? Is this changing or expected to change in the near future? Based on that information, brainstorm at least five brands or products targeted at that market segment that could effectively be marketed on that platform.
- What is dark web and how does it influence our activities as e-marketers.Consumer behavior is strongly influenced by many internal factors or conditions including demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings. Based on the brand of your current mobile phone; please discuss the psychological factors which influenced your buying decision. (providing a clear justification for each of the factors discussed).Explain the difference between enculturation and acculturation. Discuss how marketers use these concepts to sell their products. Provide specific examples to illustrate your ideas. In replies to peers, discuss whether you agree or disagree with the examples provided and include additional examples that support your ideas. 250 words