One goal of post-purchase customer touchpoints is A) Heighten brand awareness B) Heighten brand perception OC) Deliver on the brand promise OD) Segment prospective customers

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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One goal of post-purchase customer touchpoints is
A) Heighten brand awareness
B) Heighten brand perception
C) Deliver on the brand promise
O D)
Segment prospective customers
Transcribed Image Text:One goal of post-purchase customer touchpoints is A) Heighten brand awareness B) Heighten brand perception C) Deliver on the brand promise O D) Segment prospective customers
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