Discuss the concept  which deals with opportunity thinking and design thinking, analyse their concepts by providing specific examples and cite readings (e.g. articles, narrative, research) from reputable sources.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Drucker
Systematic innovation involves “monitoring seven sources for innovative opportunity” (Drucker, 1985, p. 35). The first four
are internally focused within the business or industry, in that they may be visible to those involved in that organization or
sector. The last three involve changes outside the business or industry.
Internally Focused
The unexpected (unexpected success, failure, or outside events)
The incongruity between reality as it actually is and reality as it is assumed to be or as it ought to be
Innovation based on process need
Changes in industry structure or market structure that catch everyone unawares
Externally Focused
Demographics (population changes)
Changes in perception, mood, and meaning
New knowledge, both scientific and nonscientific

Discuss the concept  which deals with opportunity thinking and
design thinking, analyse their concepts by providing specific examples and cite readings (e.g. articles,
narrative, research) from reputable sources.

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