Woolworths’ vision is TO BE ONE OF THE WORLD’S MOST RESPONSIBLE RETAILERS reflects our passionate commitment to doing good business, for our customers, our people and our planet In 2020, Woolworths turned over one million 500ml PET bottles into clothes as part of its winter 2020 fashion range. While Woolworths has used recycled polyester in items such as denim jeans, the company says it has been hard at work repurposing the bottles into "recycled polyester". This will now form part of its puffer jackets and gilets, as well as some polar fleece items across men's, ladies' and kids wear.   1 - There are different types of new products. Explain how Woolworths could use repositioned products, as well as improved products, as two possible options to introduce a new product. 2 - Briefly discuss the first seven steps in the new product development process and apply the process to Woolworths bringing the clothing made from recycled material to market (reasonable assumptions may apply). 3 - The nature of the product influences the speed with which it gains acceptance in the marketplace. Discuss the five characteristics that effect the adoption rate of new products and apply to the Woolworths range of clothing made from recycled material.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Woolworths
The first Woolworths store opened its doors to the public in Cape Town, South Africa, in 1931. Its founder, Max Sonnenberg, captured the public’s imagination with dynamic store policies that set Woolworths apart from its competitors. Woolworths has consistently built its reputation for superior quality, exciting innovation and excellent value. They have a wide offering consisting of groceries, clothing, household items and eatery (Woolworths Café).
Woolworths’ vision is
TO BE ONE OF THE WORLD’S MOST RESPONSIBLE RETAILERS
reflects our passionate commitment to doing good business, for our customers, our people and our planet
In 2020, Woolworths turned over one million 500ml PET bottles into clothes as part of its winter 2020 fashion range. While Woolworths has used recycled polyester in items such as denim jeans, the company says it has been hard at work repurposing the bottles into "recycled polyester". This will now form part of its puffer jackets and gilets, as well as some polar fleece items across men's, ladies' and kids wear.

 

1 - There are different types of new products. Explain how Woolworths could use repositioned products, as well as improved products, as two possible options to introduce a new product.
2 - Briefly discuss the first seven steps in the new product development process and apply the process to Woolworths bringing the clothing made from recycled material to market (reasonable assumptions may apply).
3 - The nature of the product influences the speed with which it gains acceptance in the marketplace. Discuss the five characteristics that effect the adoption rate of new products and apply to the Woolworths range of clothing made from recycled material.

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