One trend that I still see today is advertisement with the use of banners being placed on offices/buildings, or an airplane carrying a banner across the edge of the beach (I see this almost daily where I currently live) or even on TV. A huge advertisement strategy I see almost daily in addition to this are yard signs. I think this is still a really big advertising strategy because you know people will be driving or walking around town and they will take notice. I think print media has changed since the early 1900’s. Instead of printing mass text to the public, we have skimmed down on how much reading is involved with spreading information. Social media is so huge, to say the least, and people are more likely to catch a glimpse of an ad running on Facebook or Instagram, obtain that information, and potentially seek out the product just with a few words being displayed, rather than having to read a long article. A lot of us have short attention spans, so, I think this is a more lucrative process for public relations than it was at the start of the 1900’s. I think because we live in such a fast-paced world, I would say yes, it’s more ideal. However, trying to slow down our extremely busy lifestyles isn’t necessarily something I would be opposed to, either. We are all constantly going and sometimes I wish I wasn’t so busy. I can’t imagine that shift would ever happen at this point with public relations, but I’m sure there are still some people who enjoy taking the time to read newspapers and long articles.   PLEASE HELP REPLY TO DISCUSSION POST

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One trend that I still see today is advertisement with the use of banners being placed on offices/buildings, or an airplane carrying a banner across the edge of the beach (I see this almost daily where I currently live) or even on TV. A huge advertisement strategy I see almost daily in addition to this are yard signs. I think this is still a really big advertising strategy because you know people will be driving or walking around town and they will take notice. I think print media has changed since the early 1900’s. Instead of printing mass text to the public, we have skimmed down on how much reading is involved with spreading information. Social media is so huge, to say the least, and people are more likely to catch a glimpse of an ad running on Facebook or Instagram, obtain that information, and potentially seek out the product just with a few words being displayed, rather than having to read a long article. A lot of us have short attention spans, so, I think this is a more lucrative process for public relations than it was at the start of the 1900’s. I think because we live in such a fast-paced world, I would say yes, it’s more ideal. However, trying to slow down our extremely busy lifestyles isn’t necessarily something I would be opposed to, either. We are all constantly going and sometimes I wish I wasn’t so busy. I can’t imagine that shift would ever happen at this point with public relations, but I’m sure there are still some people who enjoy taking the time to read newspapers and long articles.

 

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