ou are newly hired as the national sales manager of a pharmaceutical company. Your predecessor was not a very efficient manager. Hence, anomalous transactions and practices were rampant during his time. This was the reason why he was removed from the post despite the good performance of the sales force as far as hitting sales quotas are concerned. As you take over, you assume command responsibility over the entire sales force. However, since there was no proper turnover, you face the danger of being questioned for anomalies that happened before your time. If you call for a sales force audit, you might lose more than half of your sales force due to possible termination as a result of the audit. But you need to immediately show satisfactory sales performance. What will you do? Important note: please follow the case tips

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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You are newly hired as the national sales manager of a pharmaceutical company. Your predecessor was not a very efficient manager. Hence, anomalous transactions and practices were rampant during his time. This was the reason why he was removed from the post despite the good performance of the sales force as far as hitting sales quotas are concerned. As you take over, you assume command responsibility over the entire sales force. However, since there was no proper turnover, you face the danger of being questioned for anomalies that happened before your time. If you call for a sales force audit, you might lose more than half of your sales force due to possible termination as a result of the audit. But you need to immediately show satisfactory sales performance. What will you do? Important note: please follow the case tips
C.A.S.E. Tips op
1. You may start with a brief Introduction section.
Use the perspective of the company or the
person from the company who is in charge
and/or in a position to address the problem
(unless specified otherwise in the case situation).
2. Identify and declare the MAIN PROBLEM (or
opportunity) in the first sentence of the Problem
Analysis section, not just the symptoms or the
surrounding problems.
3. Analyze the main problem, its sub-problems, and
their implications.
Assess the importance, urgency, and potential
impact of the problem and sub-problems.
Discuss underlying assumptions that would lay
the foundation for your solution.
4.
5.
6.
7.
8.
OFFROM Ontivero)
C.A.S.E. Tips (downer
State the summary of your proposed MAIN SOLUTION
direct to the point in the first sentence of your Proposed
Solution section before explaining the details.
Make sure that your solution passes the ABCDE test:
Answers the problem (short-term and long-term)
Big-idea-laden
Co-satisfying
Doable
Ethical
Discuss the implementation details of your proposed
solution.
9. Pre-empt relevant possible implementation problems
and provide contingency steps.
10. Project the probable results (impact and implications) of
your proposed solution.
PROBLEM
Don Intivero)
218
Transcribed Image Text:C.A.S.E. Tips op 1. You may start with a brief Introduction section. Use the perspective of the company or the person from the company who is in charge and/or in a position to address the problem (unless specified otherwise in the case situation). 2. Identify and declare the MAIN PROBLEM (or opportunity) in the first sentence of the Problem Analysis section, not just the symptoms or the surrounding problems. 3. Analyze the main problem, its sub-problems, and their implications. Assess the importance, urgency, and potential impact of the problem and sub-problems. Discuss underlying assumptions that would lay the foundation for your solution. 4. 5. 6. 7. 8. OFFROM Ontivero) C.A.S.E. Tips (downer State the summary of your proposed MAIN SOLUTION direct to the point in the first sentence of your Proposed Solution section before explaining the details. Make sure that your solution passes the ABCDE test: Answers the problem (short-term and long-term) Big-idea-laden Co-satisfying Doable Ethical Discuss the implementation details of your proposed solution. 9. Pre-empt relevant possible implementation problems and provide contingency steps. 10. Project the probable results (impact and implications) of your proposed solution. PROBLEM Don Intivero) 218
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