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Please explain the different marketing management orientations in one paragraph.
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- 10- Which of the following options is used by the innovation retailers to attract customers? a. Providing more customer service b. Offering low prices and low-customer service c. Opening new branches at convenient locations d. Stocking more expensive merchandise1) Which of the following is most essential to any definition of marketing?A) demand managementB) the production conceptC) customer relationshipsD) making a sale 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. 3) According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer demandsB) identify customer demandsC) make selling unnecessaryD) set realistic customer expectationsABC Compnay’s mission statement contains the strategic objective “to connect people to their passions, their communities, and the world’s knowledge. To ensure this, ABC Compnay offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by leveraging connections, data, and user participation.” This is not a good strategic objective because it lacks a finish line and a time frame. True False
- Ansoff's matrix is useful for what a. Integrating a business's marketing strategy with general strategic direction b. Establishing an editorial calendar for staff to follow c. Understanding buyer personas and buyer behaviour d. Hiring new staff and training them on marketing tactics1) ............ is simplicity and ease of pronunciation and spelling. Select one: O a. Brand Awareness O b. Tactics O c. packaging O d. Brand Equity 2) Brand positioning is_ Select one: O a. All the options O b. Brand name O c. focus on target market O d. brand logo26. Customer loyalty is an important method of:A. creating new products.B. promoting efficiency.C. sustaining an advantage over competitors.D. promotional pricing strategies.E. all of the above. 27. Whenever Harry goes down on Bay Street to havesomething to drink, he goes to Luther’s Pharmacy. There are many other“watering holes” on Bay Street but Harry will only go to them ifLuther’s is closed. Luther’s has achieved __________________ from Harry.A. customer loyaltyB. strategic acceptanceC. relative market shareD. value-based penetrationE. operational excellence 28. Banks have begun offering special accountsdesigned to attract junior high school children. These kids save in very smallamounts creating more work than the account is probably worth to the bank butbankers know consumers are creatures of habit and young people they service nowwill likely become adult customers. These banks recognize:A. operational excellence as a macro strategy.B. the life-time value of customers.C. product…
- Edit question Which of following activities is NOT the activity of Metlife's customer centric transformation? A) simplifying insurance product options B) changing its organization to support sales department more efficiently C)rebranding from a friendly/approachable brand to a trusted partner D) reducing customer effort to understand insurance productsChapter 16: Managing Retailing, Wholesaling, and Logistics GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries include retailers, ________, and logistical organizations. a. Internet companies b. wholesalers c. competitors d. box stores e. none of the above 2. Some intermediaries use strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________. a. contend with dwindling customer bases b. aggressively âsqueezeâ manufacturer margins c. aggressively pursue takeover strategies d. dominant the manufacturers they do business with e. aggressively pursue market expansion and diversification strategies 3. ________ is the cornerstone of all discount operations. a. Self-service b. Self-selection c. Limited service d. Full service e. Custom service 4. Major retailer types include the following EXCEPT…24)---- strategy is the identification of customer segments and the establishment of products and prices targeted at those segments A. Value based B .Revenue management C. Air line management D. Revenue consultation
- Question 1. Question : The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care. Student Answer: vertical nonprofit spot secondary business institutional Question 2. Question : Business buyers are ultimately purchasing solutions to two problems: the organization’s economic and strategic problem and ________. Student Answer: their own personal need for individual achievement and reward the community’s continued health and well-being the fulfillment of the company’s social impact goals to maximize overall firm performance none of the above Question 3. Question : With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group. Student Answer: single-segment concentration selective specialization product specialization market specialization full market coverage Question 4. Question : In order to successfully develop…Business and Marketing Promotion Study Questions 1 ________ is to cost as promotion is to communication a Product b Convenience c Place d Price e None of the above 2 Internal marketing refers to marketing domestically a True b False 3 Which of the following is an example of external marketing? a Staff meetings b Employee handbooks c Television advertising d Intranet communication e Communications to company staff 4 Another term for the marketing mix is the 4 Ps a True b False 5 STP refers to: a Selling, Telling, Promoting b Segmentation, Training, Positioning c Selling, Targeting, Positioning d Segmentation, Targeting, Positioning e Segmentation, Targeting, Pricing 6 Types of environmental considerations are social, legal, economic, technological, demographic and religious a True b False 7 Focus groups are a form of primary research a True b False 8 The first step in conducting marketing research is ÂÂ____________ a Determine the…Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…