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Outline the importance of relationship
marketing. Provide examples to support/justify
your answer.
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- What recommendations would you suggest for howHSN could make better use of its role as a directmarketer?Select a type of B2B organisation (producer, reseller, government agency or non-governmental organisation. Identify the key criteria that customers of the organisation use to analyse the experience of doing business with similar organisations in that segment. Draw a perceptual map showing the position of your selected organisation in relation to its major competitors or similar organisationsSample of part of market strategies of coffee shop business with examples
- Assist Drip Footwear to understand its current position in the market relevant to competitors and new entrants using Porter’s Five Forces model.Explain the concept of customer segmentation in the context of CRM. How is it used to improve customer relationships?give thorough analysis please with scholar academic source in answering the following questions in relation to the product Use the jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body lotion/moisturizer 1. What segmentation, targett and position to market jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body 2. What Marketing strategies are use in relating to the he product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body? 3. What tactics is use in pricing in compare to similar products?
- Explain each of the following concepts providing an original example of each.1. Customer Relationship Management (CRM).2 Relationship marketing.3. Unrealistic relationships (in terms of CRM).4. Customer retention.5. Zone toleranceIn the context of CRM, discuss the importance of customer segmentation and personalization. How can CRM systems tailor interactions based on customer profiles and preferences?what ist Cloudbased Customer Relationship Management-Plattform (CRM)?