particularly low price and is widely advertised. When coming to buy the item, consumers a

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 3DYMP
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A bait‐price item has a particularly low price and is widely advertised. When
coming to buy the item, consumers are encouraged to buy a far more expensive item.

Why are bait‐prices considered to be unethical?

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