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Give typing answer with explanation and conclusion
Pick any one company and show its major brand over years. Discuss how the company brand brought the company success ?
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- Visit Mondelēz International’s website(www.mondelezinternational.com) and then click on the “Brand Family”link. In what major categories does Mondelēz have brands? Can youidentify related categories in which the company should compete?What are the elements that make these three top brands ( Microsoft, Visa , and apple ) a successful brand?Frutika is available in your near retail store? If you didn’t find it in any store do you search in other stores or buy other brands? If yes, which brand you prefer? What do you think they should do when the covid is over?
- Consider two product categories: soft drinks (Cola) and Smartphone apps. While perhaps not true in all countries, Colas are normally considered to be in a mature category while Smartphone apps are in some growth phase with regard to the product life series. in an essay form Based on your answer to question one (1), how are the decisions on price, advertising, revenue and distribution channels different for the two brand managers?In a near time, the famous cosmetic brand “Fair & Lovely” changed their name to “Glow & lovely”, now recall all the concept models, marketing theories, marketing strategies relate that scenario with the theory, what does it impact on the brand? What its the positive and negative sides of the brand? What does a brand face challenges in the near future?Discuss why companies should grow their business. Name and explain the four product/market growth strategies. Give an example for each.
- What is the difference between corporate brand strategy and product or services branding as describe in the rest of the text? Why might gaps emerge between identity, image and culture, how does B2B branding differ from B2C? Are the similarities and crossovers?Choose a company. Step 1 Why have you chosen this particular company/brand? How is this company/brand unique in the marketplace? Step 2 Who is the company/brand targeting? In what countries is the company present? How has it segmented its market? Step 3 In what ways is the company/brand addressing the needs and wants of its target consumers in different markets?In short brief answer the following question: 1.Brand Equity Models: How can you relate the different models of brand equity to each other? How are they similar? How are they different? Can you construct a brand-equity model that incorporates the best aspects of each model? 2. Industry Roles: Pick an industry. Classify firms according to the four different roles they might play leader, challenger, follower, and nicher. How would you characterize the nature of competition? Do the firms follow the principles?
- For years, Ferrari has been known as the manufac-turer of expensive luxury automobiles. The company plans to attract the major segment of the car-buyingmarket that purchases medium-priced automobiles.As Ferrari considers this trading-down strategy, whatbranding strategy would you recommend? What arethe trade-offs to consider with your strategy?Just Answer the Number 2! Here is the Answer for the Number 1. The Abenson’s or automatic handle has multiple brands which has lot of appliances, tools, gadgets, home appliances its retail store regarding various brands in the stores. The Abenson's is a company based in Philippines and has a great brand value and customer come to Abenson's for buying various gadgets, appliances for day-to-day home essentials work. How the brand will stand out As the new company and unknown company which is not known in the store the ways brand can stand out is as follows: 1) The appliances should have the best quality at affordable price. 2) The appliances should have the warranty period for a year At least. 3) The marketing strategy should be unique and designed on the basis of customer preference. 4) The after services contract should be provided to the product. 5) The product should look attractive and light in weight to carry. 6) The gadgets should be provided with certain add-ones product. 7)…Please answer these questions -Discuss the key elements of a brand. How can brands lose their value? -Distinguish between emotional and rational branding. -Which affiliate marketing strategy do you think is the most effective? Why? -What are the advantages of an affiliate marketing strategy?