As a marketer for a major wine company, you implement a marketing program based on occasion-based segmentation. You market some products as 'gifts, others as 'celebratory' and others for 'cellaring'. You action is an example of: O psychographic segmentation O demographic segmentation O behavioural segmentation O geographic segmentation

As a marketer for a major wine company, you implement a marketing program based on occasion-based segmentation. You market some products as 'gifts, others as 'celebratory' and others for 'cellaring'. You action is an example of: O psychographic segmentation O demographic segmentation O behavioural segmentation O geographic segmentation

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

See similar textbooks

Similar questions

12- The market which is divided based on “income scale and family size of customers” is an example of _________. a. Behavioural segmentation b. Psychographic segmentation c. Demographic segmentation d. Geographic segmentation
VinceShoe is a company who sells leather shoes. If you are the owner of VinceShoe, how will you segment your market according to the different type of segmentation? 1. Demographic Segmentation 2. Pshychographic Segmentation 3. Geographic Segmentation 4. Behavioral Segmentation
Tuff Tank's created a special tank for people in rural communities who are constantly dealing with water issues. This was made possible by which of the following? Select one: A. Geographic segmentation B. Psychographic segmentation. C. Country segmentation D. Behavioural segmentation
When marketers at Amazon. selected the Millennials, a demographic group that includes many college students, as potential customers for their new line of products, they were engaging in ________. A) occasion segmenting B) local marketing C) product diversification D) market targeting E) product positioning
Snowy Mountains, a snowboard manufacturer in Japan, makes customized snowboards for snowboarding enthusiasts. The demand for snowboards peaks during the winter months. The company advertises more aggressively and sells most of their snowboards around this time. Which market segmentation approach does Snowy Mountains use? A) gender segmentation B) psychographic segmentation C) occasion segmentation D) geographic segmentation E) age and life-cycle segmentation
Which market segmentation approach is Hugo Boss most likely to use? A. user status segmentation B. lifestyle segmentation C. user rate segmentation D. occasion segmentation
When an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in April, it was engaged in A) concentrated segmentation. B) geodemographic segmentation. C) benefit segmentation. D) psychographic segmentation. E) misguided geographic segmentation.
We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.
What are the different variables in market segmentation is used by Kenny Rogers Roasters?
Opera Philadelphia tries to target young people who like to go to concerts. Which segmentation is NOT used to find this target market? Group of answer choices Behavioral Psychographic Geographic Demographic
Market segmentation is the process of dividing a market into distinct subgroups of consumers with _________ needs, characteristics, or behavior. a. changing b. fluctuating c. distinct d. similar
The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A bank that markets home loans to young married people and financial planning services to retired people A mobile phone company that targets people who frequently vacation in remote parts of the world A gourmet cheese company that targets people buying cheese platters for a dinner party or function Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A…