Mahindra REVA makes the connected car a reality with M2M connectivity from Vodafone Since its foundation in 1994, electric automotive specialist Mahindra REVAD a part of the $15.9 billion
Mahindra Group based in India D has grown to become a world leading
pioneer in electric vehicle technologies and manufacturing. Recently the company was named by Fast
Company magazine as being in the Top 50 Most Innovative Companies in the world.
Today the company licenses out its electric vehicle technologies, helps to develop zero-emissions mobility
solutions and has a large deployed fleet of electric cars across 24 countries
Connected Cars are at the frontier of innovation in the car industry D they bring automotive,
infotainment and communication technologies together to provide a great new experience for
customers, says Gopal, General Manager - Mobility Solutions and Business Development for
Mahindra REVA. The Need
Even in an era of ubiquitous communication, cars have so far remained relatively untouched by the rapid advancements in communication and information technologies. Delivering the data reliably, securely and with the desired performance over mobile networks under diverse conditions and also managing the connectivity of large numbers of vehicles as volumes grow required a partner with expertise in M2M communications. OM2M is a really exciting area right now, says Gopal It has the ability to transform cars into intelligent devices that exchange real-time information and open up a range of groundbreaking new services for customers D
especially the ability to monitor and control the car functions remotely
So when Gopal and his team started their search for an M2M partner they had three main criteria.
Firstly, they wanted to find a company that understood the strategy and vision for M2M and the
possibilities that it can open up
Secondly, they wanted to make sure that the partner could provide reliable connections connectivity, says across India. There is little point introducing this kind of concept if it's going to be let down Gopal.
The Impact
Mahindra REVAS connected car D the Mahindra e20 D first launched in India in March 2013.
There are already 350 e200s on the road, all connected to a range of applications and services via the Vodafone network. This means owners are able to access various features and functions of their vehicle remotely using a smartphone app or from a dedicated webpage. By doing so they can check the state of charge in the battery of their car, control its air-conditioning, lock or unlock doors, find the nearest charging station and more. The e20 also provides the owner with automatic SMS text alerts on a variety of safety and security checks, such as a door left unlocked, or a parking brake not applied. In addition, Mahindra REVAS service team is also using the remote connectivity to track potential maintenance issues in real time and proactively wam drivers when they may need to book in for repairs or a service
According to Gopal, this is all part of a package that is really pleasing customers
The reaction wave had from people that have bought or driven the vehicles so far has been very positive, says Gopal Many of the features we have introduced are firsts for the Indian market such as the remote diagnostics and a charging station locator. They are proving to be a real hit with technology-savvy customers that want their car to fit with their connected and busy lifestyle.
Looking to the future
Over the next few years Mahindra REVA forecasts that sales of the e20 will reach over 30,000. In fact, it has built a new factory in Bangalore that's capable of producing 30.000 of the cars a year. This faith in the e200 future is partly because of the success of the initial launch in India, but also because the company sees great potential for expansion overseas
In fact, the government is trying to bring in electric cars to India and implement it by 2032, though it looks like India will need more time to adjust to this change Electric cars and Hybrid cars are the talk of town not only because of reduced emissions, but also because they give the owner a status in society, that of one conscious of the environment, a green crusader of sorts. The demand for electric cars will certainly increase in India in near future and electric vehicle makers who have already started their operations like Mahindra. Hyundai KIA Nesan and even Audi should benefit from it. The company has already tied up with self-drive mobility platforms to boost its sales too. But seeing there is a strong demand for Hybrids and electric cars in india, car makers are bringing a host of them to the country in 2019,
1. Prepare a SWOT analysis of Electric cars?
2. According to STP model what do you suggest about Mahindra e20?
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