Prime XYZ created a new design of toothbrush with a slick smooth handle on whose brushes comes with different flavors, When they are about to launch the toothbrush they were surprised because their rival Company ABC has already launch the same product. What form of intellectual property could we say was violated by Company ABC? Trademarks Patent Copyright Industrial Design

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Prime XYZ created a new design of toothbrush with a slick smooth handle *
on whose brushes comes with different flavors, When they are about to
launch the toothbrush they were surprised because their rival Company
ABC has already launch the same product. What form of intellectual
property could we say was violated by Company ABC?
Trademarks
Patent
Copyright
O Industrial Design
Transcribed Image Text:Prime XYZ created a new design of toothbrush with a slick smooth handle * on whose brushes comes with different flavors, When they are about to launch the toothbrush they were surprised because their rival Company ABC has already launch the same product. What form of intellectual property could we say was violated by Company ABC? Trademarks Patent Copyright O Industrial Design
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