As the Head of Marketing Communications for a leading mobile brand ,you are planning various steps in developing effective communication campaign for the brand. Discuss these steps in detail. Explain Brielfy
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As the Head of Marketing Communications for a leading mobile brand ,you are planning various steps in developing effective communication campaign for the brand. Discuss these steps in detail. Explain Brielfy
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- Assuming you have been appointed by Tesla as its new Marketing Director, your immediatetask is to grow the company brand reach beyond the social media platform. Therefore, withaid of practical examples, construct a detail marketing communication strategy that you willemploy and implement to ensure success.How does the “Live Tests ” campaign demonstrate the characteristic of integrated marketing communication?Pretend you were the Head of Marketing for a brand of your choice. Your first task is to design a new social media campaign. Answer the following questions with the campaign in mind. What are the steps to designing an effective social media campaign? For each step, give an example of what you would do for your brand.
- Many companies are turning to marketing public relations (MPR) to support corporate or product promotion and image making. Assess the major MPR functions performed by Samsung? Illustrate with examples.Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product or service must NOT currently exist. The product use is cerasee tea bag Communication Strategy and Promotional Mix Develop a Creative brief escribe the message strategy and key approach(es) to be used in communication Create a prototype for at least one communication material. Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.for coca cola "life", Did the communication process match the product packaging strategy, and did it communicate the proposed value to potential customers clearly? Think about the decoding and encoding and from of reference in the communication process
- Evaluate whether this marketing communication was effective for you after Recalling 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in streaming sites or in other platforms. Next task, with the same company/brand, try to find a marketing communication material they used in the past 2 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.Based on the information provided in the case only, do you think that Target has been effective in its use of advertising and public relations tools? How do these promotional tools help achieve Target’s primary communication objectives? Hint: For full credit, answer each of the two parts in the question above and provide support for your answer. In answering the second part of the question about how these tools help Target achieve its promotional/communication objectives, think about how Target’s advertising and public relations are contributing towards achieving Target’s objectives – individually and together.how brand managers integrate social media into their communications strategies, and provide an example of a social media ad that is integrated with other media, such as print, radio, or TV.
- List the main function role in typical full-service advertising agency. How do each of these roles contribute to the creation of communication strategy?What are Marketing Communications? What is the processing of communication process? What are the goals and tasks of promotion and why are they important? What are the elements of promotional mix? What is the integrated marketing communications? What are the factors impacting the effectiveness of the promotional mix?Discuse the intergrated marketing communication mix components used to promote the iphone