Q1. a) A local Pepsi company has total costs of production given by the equation TC-500+10q+Sq2. This implies that the firm's marginal cost is given by the equation MC-10+10q. The market demand for cold drink is given by the equation QD-105 (1/2)*P. Write the equations showing the company's average total cost and average variable cost and average fixed cost, each as a function of q. Show the firm's MC, ATC and AVC on one graph. What is the breakeven price and breakeven quantity for this firm in the short run? What is the shutdown price and shutdown quantity for this firm in the short run? If the market price of the output is $50, how many units will this firm produce? iv) Assuming the cold drink industry is perfectly competitive, what output would be produced by the firm in long-run equilibrium? What would be the long-run equilibrium price? i) ii)

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter14: Pricing Techniques And Analysis
Section: Chapter Questions
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Q1. a) A local Pepsi company has total costs of production given by the equation
TC-500+10q+Sq2. This implies that the firm's marginal cost is given by the
equation MC 10+10q. The market demand for cold drink is given by the equation
QD-105 (1/2)*P.
Write the equations showing the company's average total cost and average variable cost
and average fixed cost, each as a function of q. Show the firm's MC, ATC and AVC on
one graph.
What is the breakeven price and breakeven quantity for this firm in the short run?
What is the shutdown price and shutdown quantity for this firm in the short run?
If the market price of the output is $50, how many units will this firm produce?
iv) Assuming the cold drink industry is perfectly competitive, what output would be
produced by the firm in long-run equilibrium? What would be the long-run equilibrium
price?
i)
ii)
Transcribed Image Text:Attempt all questions. Q1. a) A local Pepsi company has total costs of production given by the equation TC-500+10q+Sq2. This implies that the firm's marginal cost is given by the equation MC 10+10q. The market demand for cold drink is given by the equation QD-105 (1/2)*P. Write the equations showing the company's average total cost and average variable cost and average fixed cost, each as a function of q. Show the firm's MC, ATC and AVC on one graph. What is the breakeven price and breakeven quantity for this firm in the short run? What is the shutdown price and shutdown quantity for this firm in the short run? If the market price of the output is $50, how many units will this firm produce? iv) Assuming the cold drink industry is perfectly competitive, what output would be produced by the firm in long-run equilibrium? What would be the long-run equilibrium price? i) ii)
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