Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences? Multiple Choice demographic segmentation psychographic segmentation behavioral segmentation geographic segmentation socioeconomic segmentation

Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences? Multiple Choice demographic segmentation psychographic segmentation behavioral segmentation geographic segmentation socioeconomic segmentation

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter9: Market Segmentation, Targeting, And Positioning

Section9.5: Psychographic Segmentation

Problem 1LO

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