Question 1 a) Explain the concepts of a marketing mix and why companies must alter their marketing mix? b) Use examples to show how company changes its marketing mix to adjust the uncontrollable external environment.
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- Let's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.1. Define marketing.2. Does Marketing create or satisfy needs? Discuss.3. Identify and explain the six core aspects of marketing with real-world examples.4. “Marketing orientation provides mutual benefits to customers and company” are you agreewith the statement? Elaborate your answer with examples.5. Discuss the evolution of marketing orientations and identify the positives and negatives ofeach of the orientations.a. Clearly describe the customer segment(s) that BMW was appealing to in 2015 using the 4 majorsegmentation variables for consumer markets. b. Discuss the THREE levels of product using MINI and describe how each level adds morecustomer value. Give examples for each of the three levels. c. Which stage in the PLC is MINI at in 2015 and why? What are the marketing strategies at thisstage?
- Company Site : https://www.innocentdrinks.co.uk/ Review the company’s site and discuss the following: 1) Do you feel that the company is responding to the changes in marketing today, namely, societal marketing? If so, how? If not, what’s missing? 2) What did you find there of particular interest to you? 3) What conclusions can you draw from Innocent Drinks strategic marketing approach?1. Consider yourself a Marketing Manager, how would you go about setting a good marketingstrategy for a Credit Card product through video streaming?2. What are the merits or benefits of sales promotion?3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.4. Given a historical context of marketing, assess the present role of marketing in theFINA2016 Marketing Management and Sales Strategy for Bankers – Course Information. Academic Year 2022/2023,Semester 1THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page 25 of 39Financial Services organizations and predict how marketing might "look" in the future.5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.Marketing Strategy 5. Define factors that determine your marketing strategy (at least 3).6. Develop a marketing plan for your business venture. Your Marketing plan should identifythe market segment and all the components of marketing mix (Four Ps).7. Develop marketing material (slide presentation, website, pamphlet, brochures or usingown creativity) to promote your business venture.
- Marketing Excellence American Express from Marketing Management (Subscription) Kevin Lane Keller; Philip Kotler - 15th edition book, Questions1. Evaluate American Express in terms of its competitors. How has its positioning changed over time? Where does American Express face the most competition? 2. Evaluate American Express’s integration of its various businesses. What recommendations would you make to maximize the contribution to equity of all its business units? Is the corporate brand sufficiently coherent?Questions1. What are the pros, cons, and risks associated withNike’s core marketing strategy?2. If you were Adidas, how would you compete with Nike?A. Choose one of the 4 options(political & legal,economic, technological, or social/cultural) andanswer the following questions: B. Trend: Source: Product Ideas related to this trend: C. Best Idea: D. Product Market/Industry Definition of Best NewProduct Idea. E. Product Market/Industry Trend. For the Best New Product Idea.• Trend:• Source: F. Target Market. (Describe either the B2C or B2B target that is most important per the instructions.) G. Competitive Rivals. List 3 key competitive rivals. H. Competitive Advantage.
- 1. Based on information drawn from the case, elaborate how Adidasstrategized its “Word-of-Mouth Marketing” in details. Your answershould help clarify the differences between Viral Marketing andBuzz Marketing.PLEASE RESPOND TO THE FOLLOWING: “LATERAL MARKETING STRATEGY” 1ASSESS THE VALUE OF TARGET MARKETING AS AN EFFECTIVE HEALTH CARE MARKETING STRATEGY APPRAISE THE DEGREE TO WHICH VERTICAL AND TRADITIONAL SEGMENTATION HELP MARKETING MANAGERS USE TARGET MARKETING STRATEGIES SUPPORT YOUR RATIONALE WITH AT LEAST TWO (2) SPECIFIC EXAMPLES OF TARGET MARKETING WITHIN A HEALTH CARE ORGANIZATION WITH WHICH YOU ARE FAMILIAR 2 EVALUATE THE IMPACT OF LATERAL SEGMENTATION IN ENCOURAGING MARKETING MANAGERS TO LOOK BROADLY AT MARKETS IN ORDER TO IDENTIFY PREVIOUSLY OVERLOOKED OPPORTUNITIES PROVIDE AT LEAST ONE (1) SPECIFIC EXAMPLE OF QUALITY INITIATIVE WITHIN A HEALTH CARE ORGANIZATIONExplain how marketing is changing with new technologies such as virtual reality. Do you think such new technologies should be used for Converse's newly launched Thermo-Boots? Why or why not? Please no plagiarism.