1. It was a young girl's birthday. One of the guests brought a big box of chocolate candies.The candies were shaped like small bottles filled with thick raspberry syrup. Everybodylike them. One of the guests said, "I wonder how these candies are made." First theymade the bottles and then they filled them up with syrup," explained another guest."The syrup would have to be very thick, otherwise the candy would not be sturdyenough," said the third guest. "At the same time, the syrup would be very difficult topour into the bottle. It is possible to warm the syrup making it more liquid. The problemnow is that the syrup would melt the chocolate bottle. We would gain in quantity andlose in quality. There would be many defective candies".How could it be done?

Every business undergoes a series of steps while attempting to bring a new product to market, and…

Answered: 1. It was a young girl's birthday. One…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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