1. Consider yourself a Marketing Manager, how would you go about setting a good marketing
strategy for a Credit Card product through video streaming?
2. What are the merits or benefits of sales promotion?
3. Describe
the marketer and apply the marketing mix decisions to a real-world product or service.
4. Given a historical context of marketing, assess the present role of marketing in the
FINA2016 Marketing Management and Sales Strategy for Bankers – Course Information. Academic Year 2022/2023,
Semester 1
THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page 25 of 39
Financial Services organizations and predict how marketing might "look" in the future.
5. Identify specific marketing strategies utilized and develop criteria by which to analyze
those strategies.
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