QUESTION 10 You are a student in Jr. High; every 6 weeks, you get a financial rewarded for having good grades. Your teachers comments are always pretty good with the exception of a little more talking than usual. So the folks encourage you to keep up the good work verbal compliments and give you a financial reward. This is an example of which type of motivation theory: Hawthorne Study of Motivation McGregor Theory X and Y Maslow's Hierarchy of Needs Reinforcement Theory QUESTION 11 Psychologist Douglas McGregor theorized that management attitudes toward workers fall into two opposing categories, which he labeled: Theory A and Theory B. Theory X and Theory Y. Theory 1 and Theory 2. Theory M and Theory F. QUESTION 12 The Marketing Strategy that addresses the importance of advertising a product, service, or business in the market. It also deals with the methods used to informing customers. Place Product Promotion Price QUESTION 13 The Characteristics involved in Consumer Marketing would be purchase volume, location of buyers, and direct distribution. True False QUESTION 14 There is a new product the 123 company wants to introduce to the market. Prior to selling the product a large region of the nation; management decides to only sell the product in select stores in select markets. This step of New Product Development is called: Develop New-Product Ideas Screen Ideas/Concepts Introduce the Product/Service in the Marketplace Test-Market the New Product/Service QUESTION 15 Pricing new products below cost to drive sales by attracting new customers is called pricing services True False QUESTION 16 The stage of a product where sales are continuing, profits are good, but the competition sees what's happening and they being to enter the market with their version. This stage is called Introduction Growth Maturity Decline QUESTION 17 An example of direct selling would be Best Buy Internet sales Mary Kay/Avon None of the above QUESTION 18 Stores that offer goods a cheap prices, longer hours, and quick check out Discount Stores Specialty Stores Department Stores Convenience Stores QUESTION 19 The important element of today's supply chain management is being driven by producers (manufacturers) True False

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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QUESTION 10

  1. You are a student in Jr. High; every 6 weeks, you get a financial rewarded for having good grades.  Your teachers comments are always pretty good with the exception of a little more talking than usual.  So the folks encourage you to keep up the good work verbal compliments and give you a financial reward.  This is an example of which type of motivation theory:  

       

    Hawthorne Study of Motivation

       

    McGregor Theory X and Y

       

    Maslow's Hierarchy of Needs

       

    Reinforcement Theory 

QUESTION 11

  1. Psychologist Douglas McGregor theorized that management attitudes toward workers fall into two opposing categories, which he labeled:

       

    Theory A and Theory B.

       

    Theory X and Theory Y.

       

    Theory 1 and Theory 2.

       

    Theory M and Theory F.

     

 

QUESTION 12

  1. The Marketing Strategy that addresses the importance of advertising a product, service, or business in the market.  It also deals with the methods used to informing customers.  

       

    Place

       

    Product

       

    Promotion

       

    Price

       

QUESTION 13

  1. The Characteristics involved in Consumer Marketing would be purchase volume, location of buyers, and direct distribution.

     True

     False

     

   

QUESTION 14

  1. There is a new product the 123 company wants to introduce to the market.  Prior to selling the product a large region of the nation; management decides to only sell the product in select stores in select markets.  This step of New Product Development is called:  

       

    Develop New-Product Ideas

       

    Screen Ideas/Concepts

       

    Introduce the Product/Service in the Marketplace

       

    Test-Market the New Product/Service

     

  

QUESTION 15

  1. Pricing new products below cost to drive sales by attracting new customers is called pricing services

     True

     False

     

   

QUESTION 16

  1. The stage of a product where sales are continuing, profits are good, but the competition sees what's happening and they being to enter the market with their version.  This stage is called 

       

    Introduction 

       

    Growth

       

    Maturity 

       

    Decline

     

   

QUESTION 17

  1. An example of direct selling would be 

       

    Best Buy

       

    Internet sales

       

    Mary Kay/Avon

       

    None of the above

     

   

QUESTION 18

  1. Stores that offer goods a cheap prices, longer hours, and quick check out

       

    Discount Stores

       

    Specialty Stores

       

    Department Stores

       

    Convenience Stores

     

   

QUESTION 19

  1. The important element of today's supply chain management is being driven by producers (manufacturers)

     True

     False

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