Question 11-Families, which may be a specific market segment targeted by firms, are defined bythe Census Bureau as consisting of:1) Individuals related by only blood or marriage.2) Individuals who share the same household space and share common areas.3) Individuals who live together irrespective of the legal confines of a marriagedocument.4) Individuals related by blood, marriage or adoption.Question 12In class we discussed how many consumers are fairly poor at using their time to itsbest advantage. We discussed how research has shown that 20 percent of our timeexpended on a project/task results in 80% of the results. We also put this principlein the context of one's laundry by stating that:O1) Not even close........ send all of my laundry home to mom and she washes100% of it for meO2) 80% of the laundry that one typically washes in on 80% of one's entirewardrobe3) 80% of the laundry that one typically washes is on 20% of one's entirewardrobe4) 20% of the laundry that one typically washes is on 100% of one's entirewardrobe5) 20% of the laundry that one typically washes is on 20% of one's entirewardrobe.

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Answered: Question 11 f Families, which may be a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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